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The Jerusalem Post

Expanding the business: Foodapeal enters the electrical appliances market

 
  (photo credit: PR)
(photo credit: PR)

Israeli cookware company Foodapeal launches a new line of kitchen electrical appliances, including mixers, food processors, espresso machines, and more, available now in stores and online.

Israeli cookware company Foodapeal has announced the launch of a new line of kitchen electrical appliances, marking the first time the company has ventured into this market. This new series, developed over the past year, is now available at Foodapeal's retail locations across the country and on the brand's website. The series focuses on countertop electrical appliances, maintaining the design and quality that characterize the company.

The new range includes an extra-large mixer available at an introductory price of NIS 899. The series also features a food processor equipped with slicing, whipping, shredding, kneading discs, and a unique disc for making French fries, priced at NIS 499.5. Additionally, the series offers a compact espresso machine compatible with both capsules and ground coffee, priced at NIS 499.5. For those who prefer making lattes, the espresso machine can be paired with an induction electric milk frother, which is easy to clean and costs NIS 299.

The series also includes an electric vegetable chopper for NIS 249, a fruit and vegetable juicer priced at NIS 399.5, a detachable kettle, a spring toaster, and more.

A company spokesperson stated, "The series of products was developed over a year with a focus on quality, design, and attention to detail. All products are available on the brand's website as well as in retail stores nationwide and come with a one-year warranty."

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