Luxury brands innovate: From skincare to home décor

A New Brand Emerges

If you're in need of eyeglasses and want a few pairs, meet "Erroca" - a new brand at Super-Pharm that was launched about a year ago. This new babe offers a first collection of about 300 sunglasses and eyeglasses.

Danny Luzon, Deputy CEO of Super-Pharm, expressed excitement, stating that the network has become the largest in Israel. Dana Schneider, Collection Manager at Erroca by Super-Pharm, said, "We are pleased to present our new eyewear collection, offering a variety of sunglasses and eyeglasses. The collection was created out of a passion for fashion and a desire to allow everyone to express their unique style, drawing inspiration from street fashion and blending international and contemporary trends, alongside a tribute to retro and vintage styles, while emphasizing material quality."

Through the Silk Path

Inspired by the iconic makeup Luminous Silk with a soft silk texture, products join the lineup loyal to the philosophy of Armani - empowering natural beauty. Among the products, smoothers in natural shades of pink, pearl, red, plum, and beige, providing radiant color to the cheeks, with a natural finish and a silk touch formula.

There is also a concealer to cover dark circles under the eyes; Luminous Skin Glow Fusion Powder for continuous radiance; liquid and airy highlighter, for a dewy makeup base and glow, enhancing the radiance beneath the makeup and creating luminous effects on the skin.

Armani spoils men with Acqua Di Gio Profondo Parfum, capturing the intense temptation of the sea depths and providing ultimate freshness. The master perfumer Alberto Morillas concocted a fragrance with intertwining accords of the iconic salty aquatic of Acqua Di Gio, mineral woody accord, a Mediterranean Sea plant essence known as Golden Sun, grown in the Mediterranean basin and preserving its beauty even after being harvested.

Its essence is extracted through a distillation process, creating a warm and spicy scent. The fragrance also contains bergamot, lemon essence, amber, lotus, and a smoky vetiver note, patchouli from Guatemala, reflecting the brand's ecological approach and environmental friendliness through refillable packaging, preventing a shortage of clean and sweet water, and commitment to assist in the fight against the climate emergency, including protecting ecological systems and forests.

Wise about Wrinkles

Want to improve the appearance of wrinkles? The makeup and skincare brand Clinique expands its Smart series, the idea behind the Clinique brand was cosmetic based on medical research, and now they are reviving it with medical prestige.

Lihi Esefis, CEO of Clinique Israel, said that the products in the Smart series are known for their smart technology that treats all types of wrinkles, a process that took years to develop.

Shirley Gel-Levi, marketing manager, and Jana Sandik, the main trainer, said that it is the best facial tightening cream on the market, containing multi-peptides and hyaluronic acid and clinically proven to lift cheeks and jawline visibly, reduce wrinkles and fine lines, firm, tighten, and prevent sagging in the neck skin, boost natural collagen production, and support the natural structure of the skin.

The formula contains jojoba oil and shea butter. The products are 100% fragrance-free and safe for use even on sensitive skin.

Available at pharmacy chains, Hamashbir Lazarchan, Terminal X, Clinique stores at TLV Mall and Hazahav Mall, and online.

Brilliant Concept

Suffering from dark spots? L'Oréal Paris launches 'Bright Reveal' - a range of skincare products containing niacinamide, fighting dark spots caused by sun exposure, acne, signs of aging, and hormonal changes due to pregnancy and childbirth, unbalanced nutrition, anxiety, and stress, and more.

Shay Katz, L'Oréal brand manager: Niacinamide is an active ingredient that has become viral; it belongs to the Vitamin B family and helps treat hyperpigmentation and uneven skin tone. It has antioxidant and anti-inflammatory properties and helps improve skin tone and texture, soothe it, lighten it, and create a uniform tone and healthier-looking skin.

In the series: a facial serum containing 10% niacinamide and amino acid; moisturizer and SPF50 protection in a light texture; a peeling with a peeling effect containing 25% active peeling ingredients for quick removal of scars, post-acne, and dark spots, available exclusively at Super-Pharm.

Hair Treats

The Israeli bathing and grooming brand Pinuk launches a series that combines the advantages of the family brand and the worlds of premium and professional hair care.

Pinuk Gluo, a new sub-brand of "Pinuk," contains 3 series of shampoo and conditioner in a new formula without sulfates and with collagen. Each product pair is suitable for a different hair type and offers the option to enjoy quality premium products.

In the series: Straight - for hair that underwent straightening with additional keratin; Curly - for curly hair with added hyaluronic acid; Long - for long hair with added ceramide.

Precision Design

Dyok Gallery from the Dyok group received the exclusive recognition in Israel of the German home design brand KARE DESIGN, known for its quirky design with creative items in a range of styles: pop art, retro, colonial, naturalist, authentic, rock star, and more, with unique presence and statement offering design solutions that add character and atmosphere to home spaces, located in a hall in Ra'anana.

Erez Cohen, CEO and owner of the Dyok group: "Our work is to find beloved and quality brands worldwide, not identifying trends, but creating trends, aiming to provide customers with a unique, harmonious, and fitting statement. The concept is to understand the Israeli consumer and make accessible to him everything that is different."

Surprises for Shavuot

Euro Dairies of Europe is celebrating Shavuot with new cheeses from leading European dairies, including:

Soft Mozzarella from Italy, with high protein content.Burrata Mozzarella from Buffalo Milk, solid on the outside and soft and liquid on the inside—an experience of a mozzarella ball filled with rich, creamy cream with a soft and velvety texture.Smoked Cheese from Italy, slices of hard cheese that have undergone a smoking process.Lactose-Free Soft Mozzarella from Italy, suitable for lactose intolerant individuals.A Tempting Dessert of Wild Strawberries Coated in Dark Chocolate.

For the first time, the Biga chain launches a delicious Unbaked Cheese Mousse Cake with Crumbs, made from gluten-free flour, sugar substitute, and a variety of low-fat white cheeses with a delicate twist of lemon zest.

Osem is bringing back to the shelves its Petibör Dark Chocolate Flavored Crackers and Petibör Cheese Cake Flavored Crackers, returning for another round after their special edition launch during Shavuot a few years ago.

Milky Strauss introduces a special edition of Milky TRIO with Salted Caramel and Blondie Flavor, featuring a layer of salted caramel pudding, a layer of airy mousse with blondie chocolate flavor, and whipped cream. This new flavor joins the existing Milky TRIO Double Chocolate and Milky TRIO White Chocolate and Pistachio Mousse.

The Danone Multi series is refreshed with a new Mildly Sweetened Yogurt with added oats, lactose-free, enriched with protein, and supplemented with vitamins and minerals, joining the existing Multi White and Multi Chia, specifically developed for the elderly.

Tavua launches an organic series of Milk Substitutes from Italy, without added sugar or preservatives. The series includes:

Organic Rice Almond DrinkOrganic Oat DrinkOrganic Barista Soy DrinkOrganic Rice DrinkThese are suitable for vegans, vegetarians, and those avoiding dairy and lactose consumption.