Worried about the cost of living? This summer's big news comes from air conditioners

The Israeli summer is upon us, and the heat waves remind us that temperatures and humidity will soon rise, prompting us to retreat into air-conditioned homes. Along with Israel's enjoyable sun and sea come challenging heat and humidity, making any innovation in air conditioning, especially those that are more efficient and cool better, a welcome relief.

Enter LG. Known in Israel for its innovative and reliable electronics such as televisions, refrigerators, washing machines, microwaves, and dishwashers, LG also excels in air conditioning systems. For the past 17 years, LG has secured a significant share in the commercial sector in Israel and is now, through Brimag Systems, the official importer of LG’s air conditioning systems, introducing a groundbreaking lineup for this summer: a new collection of highly efficient and exceptionally quiet air conditioners for households.

"LG aims to revolutionize domestic air conditioning in Israel with highly efficient and quiet solutions," said Nitzan Nir, CEO of Brimag Systems. "The air conditioners are divided into two categories: wall-mounted units from the LG Art Cool series and ducted units from the Smart Inverter series, representing a significant advancement for the Israeli market."

LG Art Cool: Where Technology Meets Aesthetics

The new LG Art Cool series features four premium models of Dual Inverter air conditioners with various capacities, focusing on design suited to the Israeli climate. These new air conditioners come in black with a mirrored panel and a unique, innovative design. The Dual Inverter compressors in LG air conditioners use two compression chambers, allowing for the compression of a larger amount of gas compared to a single chamber. This reduces the load on the compressor chambers, making it more energy-efficient, quieter, and particularly stable during operation.

Thanks to the Dual Inverter, cooling is faster compared to air conditioners with a standard Inverter compressor. Additionally, LG's new residential air conditioners save up to 70% in electricity consumption and cool the space up to 40% faster. Along with technological and environmental benefits, the new LG air conditioners feature an innovative and luxurious design that enhances any room. The minimalist and meticulous design of the Art Cool air conditioners harmoniously integrates with home interiors, with the glass front reflecting the environment and highlighting the space's completeness.

Nir explains, "The DUALCOOL technology in LG's new home air conditioners contributes to faster cooling by adjusting the compressor speed according to the outside temperature. The compressor, essentially the beating heart of the air conditioner, allows for quick and constant stabilization of the desired room temperature, significantly reducing electricity costs. A new blower fan in the series minimizes the noise of the indoor unit, and the compressor reduces the vibration noise of the outdoor unit. This way, you can enjoy cool or warm air in a particularly quiet and efficient operation. The new air conditioners also come with a dual protection filter designed to capture dust particles larger than 10 micrometers, successfully removing up to 99.9% of bacteria. Additionally, the air conditioners feature a self-cleaning system that operates through regular airflow, preventing mold growth on the air conditioner's coil."

Are DUALCOOL Technologies Available in Other Brands' Air Conditioners?

"No. LG develops the compressor exclusively for its air conditioning systems, so it cannot be found elsewhere, similar to the Volt Care technology which is also exclusive to LG air conditioners."

What's Special About Volt Care?

"Volt Care is a unique technology that protects the air conditioner from damage due to voltage fluctuations in the electrical grid, such as during peak summer days when the electric company reduces output to handle high demand. Volt Care includes Low Voltage Starter technology, which allows the air conditioner to start even with low electricity supply, and High Voltage Safe technology, which protects the air conditioner and maintains its efficiency. Additionally, every air conditioner in the series comes with a Gold FinTM coil coating that creates a protective layer on the outdoor unit's coil, making the surface more resistant to corrosion and improving its durability. Some consumers hesitate to buy new and sophisticated products due to high replacement part costs, and we've addressed this concern."

Ducted Air Conditioning System: High Performance Even in Extreme Temperatures

In addition to the wall-mounted units, LG is launching ducted air conditioners from the Smart Inverter series. This series also features Volt Care technology, which protects against potential electrical damage from voltage fluctuations. These air conditioners operate within a wide range of extreme weather conditions (such as the Golan Heights or the Arava region) and continue to provide high performance in temperatures from minus 10 degrees to 54 degrees. Moreover, this series comes with a black epoxy coating that significantly improves the protective layer on the coil's surface against external conditions like moisture buildup and corrosion due to saltiness in the air and proximity to the sea.

Yigal Maman, the technical manager at Brimag Systems, states, "All of LG's air conditioning systems, including wall-mounted and ducted units, have an A++ energy rating, indicating they are not only highly efficient but also very economical in electricity consumption. As a company operating in the air conditioning sector in Israel for 17 years, we offer a wide range of equipment for both private and commercial sectors, providing customers with consulting and planning services for the most precise installation tailored to their needs," he concludes.

The new LG air conditioners are available at authorized sales points and distributors. For more information>>

In collaboration with LG