Fashion brand Reserved opens flagship store in Malha Mall

Reserved, a fashion brand that has conquered fashion capitals across Europe including Milan, Venice, and London, is introduced to Israel by H&O Group, debuting in Jerusalem for the first time. The new store, located in Malha Mall, Jerusalem, represents an investment of approximately NIS 6 million and covers an area of about 1200 square meters. It will feature a combination of women's and children's fashion.

This marks the fifth branch of the chain in Israel, joining existing stores in Ayalon Mall in Ramat Gan, Givatayim Mall, TLV Mall in Tel Aviv, and Meier on Baby Mall in Yirka. H&O Group plans to further develop the brand in Israel, with each store occupying around 900 square meters. The new store aims to cater to a wide range of customers, offering not only attractive prices but also a variety of styles suitable for all occasions: casual, formal, work, leisure, and more, across a wide size range (36-46), and a rich collection for children aged 4-12 years.

Reserved is considered a leading brand with exceptionally high growth, operating around 500 stores across Europe and the Middle East. Owned by the LPP Group, it manages 5 different fashion chains and over 2200 stores in Europe and the Middle East across 40 different countries, including cities like London, Berlin, Warsaw, Prague, Budapest, Milan, Tel Aviv, Dubai, and now Jerusalem. The new flagship store in Jerusalem is designed with a unique concept that aligns with the fashion capitals of Europe, developed by LPP Group's international team of architects.

According to Tzvika Rosental, CEO of Malha Mall Jerusalem: "Malha Mall continues to innovate for its customers, constantly bringing in leading stores and brands, while building a broad and diverse mix of shops catering to all ages. We are proud and excited about the opening of Reserved's fifth branch, which adds to our perfect business mix." Reserved brings new items to Israel every week, with the store refreshing its stock weekly, offering about 14 full collections per year that reflect the brand's values including durability, creativity, and variety.

Yossi Melka, CEO of O&H Group, stated: "There is a thirst in Israel for an internationally desirable brand that constantly renews itself, aligns with international trends, and offers very attractive prices. Reserved meets this need, being a fashion brand known for its exceptionally high growth in Europe and now in Israel. Its entry into Jerusalem signifies this trend of growth and development."