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The Jerusalem Post

Lancôme’s new makeup promises a natural finish

 
  (photo credit: PR abroad)
(photo credit: PR abroad)

Lancôme launches a lightweight foundation with an innovative formula for an effortless look. The new formula combines skincare ingredients with long-lasting coverage.

The following article was published originally in March 2023. We are sharing it now for your perusal, but take into account that the following information may be outdated.

Lancôme introduces the new Teint Idole Ultra Wear Care & Glow foundation, providing up to 24 hours of hydration, nourishment, and glow. The brand promises a radiant complexion with even tone across all areas of the face, lasting up to 24 hours. With a blend of skincare and long-lasting buildable coverage, the skin enjoys a natural, lightweight finish without a mask effect.

Utilizing exceptional micro-light technology that merges seamlessly with the skin, the Neo-Glow technology efficiently integrates the makeup with the skin, avoiding the accumulation of fine lines. The lightweight pigments naturally enhance facial features for a more radiant appearance.

  (credit: PR abroad)
(credit: PR abroad)

Buildable Coverage

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The medium buildable coverage of Teint Idole Ultra Wear Care & Glow offers a lasting and impressive finish. It blurs imperfections and remains durable throughout the day. Its impact on the skin tone’s uniformity and radiance is immediate and enduring, thanks to its long-lasting texture that does not stain, while providing a natural result to the skin.

82% Serum with Hyaluronic and Mandelic Acids

The new Teint Idole formula, composed of 82% serum with hyaluronic and mandelic acids, provides skin radiance and comes with serum benefits to improve the skin instantly and over time. After 4 weeks, the 82% serum formula boosts skin radiance, smooths, and refines skin texture for a more spectacular glow.

  (credit: PR abroad)
(credit: PR abroad)

Hydration and Uniformity with Acids


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Microencapsulated Hyaluronic Acid: Known for its ability to absorb water up to 1,000 times its weight, microencapsulated hyaluronic acid fills the skin with hydration.

Mandelic Acid for Smoothness: Mandelic acid is known for its ability to refine and smooth the skin's outer layer over time. Day by day, the skin appears more uniform.

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Lightweight Texture with Full Coverage

Teint Idole Ultra Wear offers a long-lasting foundation that combines full coverage with a lightweight texture for a fresh-looking complexion over time. The secret to Lancôme's breathable full coverage lies in the patented Airwear™ technology, which compresses air to provide coverage without a mask effect.

Recommended Retail Price: NIS 179. Retail prices and promotional discounts are determined at the retailers' discretion. Available on Lancôme's website and at Lancôme points of sale in Super-Pharm, Hamashbir Lazarchan, New Pharm, and April, and in select perfumeries.

  (credit: PR abroad)
(credit: PR abroad)

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