Albert Escolà’s collaboration with Hardoor brings unique design to showroom

A few months ago, Hardoor, the prominent closet company, joined forces with architect and designer Albert Escolà to craft the brand's new flagship store at Dan Design Center. This space exudes the character of a luxury museum. The design concept for the showroom bears the hallmark of Escolà, who started his career designing exhibitions and museums in Barcelona, including the city's most visited attraction—the FC Barcelona Museum.

From Barcelona to Bnei Brak—the new showroom is complete and ready to showcase its stunning, colorful, and extraordinary design, sprawling across 220 square meters at Dan Design Center. “We usually think of closets as furniture pieces that blend into the background, not as design elements. For the customer, they need to be functional, high-quality, and durable for many years,” Escolà explains. “Hardoor has taken the product a step further by transforming closets into a central design element—a power wall that defines the room instead of receding into it.”

“Based on this, I defined the design concept. I treated the space as an exhibition area, with the closets as the exhibits. Instead of conventional rectangular closets, we integrated a sophisticated mix of innovative materials, mirrors, lighting, and finishes, turning this heavy furniture into a design gem that can become the focal point of the entire room.”

Like in an exhibition, the walls guide customers through the space, leading them into quasi-private areas in front of the exhibits. “Through the angled walls and the oblique passages between them, we framed the closets, giving a sense of privacy. This approach allows the customer to momentarily feel as though they are viewing the closet within their own bedroom rather than in a vast showroom space.”

The partition walls in the showroom are painted in bold colors: turquoise, orange, green, and burgundy, distinguishing each area and chosen to match the diverse colors of the closets displayed. “The design concept extends from the showroom into the workstations. With the unique wall structure in the space, we created a sense of privacy for each station, enhancing the pleasant, intimate, and personalized shopping experience.”