Ray-Ban unveils collaboration with Lenny Kravitz

Ray-Ban, the leading eyewear brand, continues its successful partnership with music icon Lenny Kravitz for the second consecutive year. The collaboration, which has been a hot topic in recent months, has now landed in Israel.

Kravitz, who recently turned 60, has been generating buzz online with images showcasing his exceptionally toned physique, enhancing his appeal even among the younger generation. Now, the eyewear collection he created with Ray-Ban is available locally.

This intriguing partnership has produced uniquely stylish designs. Kravitz's exclusive eyewear collection features two of Ray-Ban's iconic models: the Aviators and Wayfarers, each with a new twist. The lenses in this collection utilize innovative REVERSE technology, transforming traditional convex lenses into concave ones. Some pairs also bear Lenny Kravitz’s signature on the lenses.

The collection represents a fusion of past and future. By altering the conventional shape of eyewear lenses from convex to concave, Ray-Ban’s unique manufacturing technology has enhanced both vision and aesthetics. This reverse lens technology significantly reduces glare by up to 70%, offering improved optical performance.

Price range: NIS 739-899.