Soft as a cloud, fresh as first rain: Introducing hyper real skincare collection

The following article was published originally in February 2023. We are sharing it now for your perusal, but take into account that the following information may be outdated. 

We've all heard how important it is to apply primer and moisturizer before makeup, and maybe even give yourself a few pats to ensure the best results for your foundation. Here’s the best of both worlds: a combination of moisture and nourishing ingredients in MAC’s new line, designed to prepare the skin for makeup.

The launch of Hyper Real™ features a new line of skincare products backed by science and based on the Pro-4 Power Infusion Matrix. This matrix consists of four powerful ingredients specifically chosen to instantly improve skin texture and, over time, create the optimal base for makeup application: rare Japanese peony extract, niacinamide, hyaluronic acid, and ceramides. Together, they offer radiant, glowing, and healthy skin, reduce pore appearance, and slow skin aging.

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Hyper Real: The Products

Hyper Real Serumizer™A hybrid moisturizing serum that balances the skin, improves texture, and strengthens the moisture barrier instantly and over time, transforming the skin into a smooth, soft canvas with a radiant glow. This product is both a serum and moisturizer in one with a lightweight, breathable formula designed to blend seamlessly with makeup, keeping it fresh throughout the day.

After the first use:Women reported a change in skin texture.Increases skin moisture by 161%.Strengthens the skin barrier by 71%.Protects against environmental damage, including blue light, through antioxidants.96% reported that the product leaves the skin more balanced.

After 4 weeks of use:Reduces pore appearance by 30%.Balances excess oil production.95% reported that the product left their skin looking healthier.94% reported that the product improves skin appearance and reduces pore visibility.85% reported that the product kept makeup fresh all day, contributing to its durability and quality.

Price: NIS 250.

Hyper Real Skincanvas Balm Moisturizing CreamA moisturizing cream providing rich hydration for 24 hours with a lightweight, breathable texture. It instantly and long-lastingly smooths the skin, strengthens and protects the skin barrier, soothes the skin, and prevents signs of irritation. Rich in avocado and mango butters, the formula absorbs quickly and locks in moisture while improving the skin’s ability to blend with makeup.

Price: NIS 195.

Hyper Real Fresh Canvas Cleansing OilA gentle yet effective cleansing oil that removes even stubborn makeup, dirt particles, and dust. The luxurious, soft formula glides easily on the skin, rinses off, and leaves no oily residue. After use, it leaves the skin feeling fresh, clean, and radiant without tightness or dryness. The oil maintains the skin’s moisture balance, soothes instantly, and improves texture. The formula includes rare Japanese peony extract, camellia flower, jojoba oil, sunflower seed oil, and vitamin E. It does not cause acne or clog pores and is suitable for all skin types, including sensitive eyes.

Price: NIS 180.

001 Serum + Moisturizer BrushA dedicated synthetic skincare brush created in collaboration with MAC makeup artists. It features a rounded, angled head with soft, smooth, and dense fibers that embrace the skin for precise and optimal application. The brush gently massages cream and serum into the skin without pulling or stretching it. It perfectly prepares the skin for makeup and provides micro-exfoliation for a fresh and vital appearance. The brush is 100% synthetic and made from the highest quality materials.

Price: NIS 135.