Israeli AI influencer Danny to model Adidas summer collection

The AI frenzy has now hit the Israeli fashion industry. Hamashbir is launching a new campaign for the Adidas summer collection, enlisting Danny, an AI influencer, for her debut fashion campaign in Israel.

Danny’s background is a classic story of a beautiful girl with the world at her feet: a 26-year-old fashion designer who lived in New York for years before recently returning to Israel. Although she is a computer creation, she has already garnered enough followers in Israel and worldwide to earn the coveted title of "influencer." Her active Instagram account reflects her daily lifestyle just like any flesh-and-blood influencer. Unlike Gaia Harel, a Big Brother contestant whose life story was written by artificial intelligence, Danny is a full-fledged AI creation. Soon, she will launch an accessory collection and a sales website featuring exclusive designs inspired by her.

Despite a plethora of "classic" influencers who regularly flaunt Adidas attire, including mega-stars like Noa Kirel and Anna Zak who have contracts with the brand, Hamashbir Lazarchan chose to use an AI model, capitalizing on the many advantages of being non-human. Dada Media, owned by Itay Moshe, created Danny’s character and developed a technological platform to provide advertising solutions using AI characters with the world's most advanced methods, accepted the challenge without hesitation.

Hamashbir Lazarchan stated that Danny’s immediate connection to the Adidas brand and the unique, colorful collection was natural due to her sporty appearance. Her healthy lifestyle, evident in the content she shares, clearly aligns with the campaign and the brand.

So, what's the deal with AI influencers? Avatars like Danny are gaining popularity among companies and brands looking to promote products on social networks and corporate assets. When used correctly, they can become a very powerful sales tool for their operators, and among all types of avatars, they are the easiest to implement since everything is done in video format without real-time interaction.

Global data shows that the number of AI models has increased in the past year, achieving success in social media, adult content platforms, and campaigns in various fields. Since they are not human, they can meet users' needs with high accuracy and follow instructions without hesitation.

Galit Falah, Vice President of Fashion Commerce at Hamashbir Lazarchan, said: "We are excited to launch the new Adidas summer collection led by AI influencer Danny and be the first to sign her for a fashion campaign. We invite customers to visit one of our branches or go online to enjoy the new Adidas summer collection and a variety of sports items at attractive prices."

The campaign will be launched on Hamashbir Lazarchan’s digital platforms and social networks.