From studio to street: This sportswear collection will transform your summer

In a world where the line between workouts and daily life blurs, Israeli sportswear brand Strongful leads the trend with the launch of its Comfort Summer 2024 Collection. This new collection presents a fresh take on the brand's beloved line, upholding its core principles: comfort, functionality, and style.

From Yoga Studio to Street and Back"The idea behind the collection is to provide a real solution for women who want to feel comfortable and look good in any situation," explains Michal, the brand's designer. "Whether it's during an intense yoga session, a work meeting, or a coffee with friends."

The new collection includes a variety of items such as sports bras, tops in different cuts, leggings, shorts, and even a jumpsuit—all in three subtle shades of gray, nude pink, and dark gray. The fabrics were carefully selected to offer maximum comfort, with a soft, pleasant melange texture.

Commitment to Diversity and QualityStrongful continues to lead in diversity and inclusion with a broad size range from XXS to XXL. "It's important to us that every woman feels she can find the perfect item for her," emphasizes Michal. Collection prices range from NIS 149 for single items to NIS 279 for more complex pieces, positioning Strongful as a quality and accessible option in the sportswear and lifestyle market.

Looking AheadWith the launch of the Comfort Summer '24 Collection, Strongful demonstrates its ability to innovate and adapt to the changing needs of its customers. "We are always listening to feedback from our community," Michal concludes. "This collection is a direct result of that ongoing dialogue."

It seems Strongful continues to solidify its status as a leading Israeli brand in sportswear and lifestyle, looking forward to a future where comfort and style go hand in hand.