L'Oreal Professional launches a series to restore damaged hair

The professional hair brand L'Oréal Professional launches for the summer of 2024, a breakthrough care series that combines advanced technologies and is registered as a patent for the restoration and reconstruction of the molecular structure of the hair: Absolut Repair Molecular.

The new care series with the registered patent Bonder Peptides, allows for effective restoration through a formula capable of penetrating the hair structure and sycamore. The result: two years of damage restoration in one use! The series is designed for the effective restoration of very damaged hair, or hair that has undergone multiple chemical processes, such as color, lightening, frequent use of hot styling devices that left a mark, and more. When the hair is damaged, its molecular structure, which consists of peptides, is damaged.

A peptide is a combination of many amino acids, connected by what we call "peptide bonds". When the chain is damaged, the hair becomes damaged, its color dull, its texture fragile, lacks elasticity and frizzy. Until now, it has been difficult to effectively restore damaged hair, since most peptides are too large and cannot be re-introduced into the hair fiber.

Defined as a breakthrough:

For the first time, L'Oréal's advanced research division was able to break down peptides and insert their components separately into the fiber. The products in the Absolute Repair Molecular series contain a high concentration of amino acids + up to 2% binder peptides, and up to 3% when it comes to the protocol in the salon, where the pre-treatment product from the series is also integrated. These components do all the work: replace the damaged amino acids, repair, restore and rebuild. Now, thanks to the registered patent and the new series, we can repair and restore two years worth of damage in one use.

In addition, the series combines active ingredients: peptides, glycerin and 5 amino acids, which help repair damage, rebuild the molecular structure of the hair, restores and strengthens the hair.

Development of experts:

The new Absolute Repair Molecular series was developed in L'Oréal Professional laboratories, in collaboration with scientists and hair restoration experts, and includes 4 innovative products:

Pre-overlapping treatment - a unique product for use in the overlap sinks in hairdressing salons only - replenishes the molecular structure of the hair and strengthens it, by introducing a peptide bonder into the fibrous core the hair Has lasting effectiveness over time.

Sulfate-free shampoo - cleans, nourishes and strengthens the hair.

Washed serum - to improve hair elasticity, shine and smooth touch. Gives the hair strength which rebuilds the molecular structure of the hair.

No-rinse mask - nourishes the hair, strengthens the hair and gives a healthy look. Provides heat protection.

The recommended prices for the consumer: 

Shampoo: NIS 185, contains: 500 ml Washed serum: NIS 170, contains: 250 ml pre-treatment serum - performed at the salon only. Leave-in mask: NIS 160, contains: 100 ml.

Available at licensed L'Oreal Professional hair salons with advice from the hair stylist and at Super Pharm.

L'Oreal Professional customer service for assistance by phone: 1-800-301-666.