Expanding beauty brands: Dead Sea treasures and the sea in your bath

Summer in the Mall

MEL of Life, the lifestyle fashion brand by designer Melissa Ren, is celebrating its 5th anniversary with new collections of swimwear and sportswear, a pop-up store, and an app. The brand specializes in figure-flattering swimwear and athletic wear made from high-quality, eco-friendly fabrics.

The swimwear, available as one-pieces and bikinis, features ice cream-inspired names and comes in colors like turquoise, nude, baby pink, fuchsia, navy blue, light blue, brown, grass green, black, and white. The sportswear includes shorts, leggings, and sports bras in shades of baby pink, yellow, light blue, brown, blue, nude, and green. The app offers features like booking consultations at the studio, video calls with Ren, and appointments with a seamstress for alterations—all included in the price.

Melissa Ren stated, “I’m proud to launch the first pop-up for my brand at Ramat Aviv Mall, operating until July 12th. The pop-up allows me to meet loyal and new customers and offer a unique shopping experience with attention to comfort and intimacy.”

From Italy to Israel

Cosmo Clinic, an Italian cosmetics company specializing in advanced beauty and aesthetic treatments, has opened a new clinic in Herzliya Pituach, joining its Tel Aviv branch and eight others in Italy.

Owners Zoltan Zoldi, Dudu Maya, and Or Moshe aim to expand with more branches and new concepts, including a medical aesthetics section. They also see potential for opening branches in the U.S. under the same concept. Operating for over 15 years, the network specializes in innovative facial and body treatments using advanced cosmetic technologies, with a focus on excellence and personalized service.

The clinic offers advanced aesthetic treatments for facial and body skin firming, pigmentation, stubborn fat removal, excess skin removal, anti-aging, and more.

Dead Sea at Home

International skincare brand SABON brings the Dead Sea to your bath with the Dead Sea Treasures series, featuring products rich in Dead Sea mud and salts for advanced purification and skin renewal.

Hana Zano, Marketing Manager, commented, “We are very proud to launch this product series composed of Israel’s unique natural treasures, known worldwide for their healing properties. I am excited to introduce the new series with unique ingredients that offer a home spa experience and a reminder of the Dead Sea's therapeutic and healing power.”

The series includes: shower soap, body scrub, body cream, body mask, and bath salts, all rich in magnesium and essential nutrients for the skin; black mud enriched with 21 minerals for detoxification and skin softening; antioxidant-rich olive oil; and rose extract to soothe the skin. Available at SABON stores and online.

SACARA Review

Makeup enthusiasts on a budget can rejoice: SACARA has teamed up with leading Israeli makeup artists to create a collection with 12 categories, featuring professional formulas and advanced ingredients like silica powder for a silky finish, mica powder for long-lasting coverage, and vibrant pigments for a flawless makeup result with trend-inspired shades.

New products include: compact powder in 8 natural finish shades; bronzer in 3 shades with matte and shiny finishes; velvety blush in 12 shades with a natural finish; cream blush in 6 shades; tint in 2 shades; shimmer in various shades; lipsticks in 28 matte shades and 17 shiny shades; lip liner pencil in 14 natural finish shades; eyeshadow palette with 8 shades; and an eyeshadow palette with 4 shades. All products are vegan and cruelty-free.

Kylie Jenner's Launches

Kylie Jenner, the legend herself, expands her Kylie Skin series with a lip care oil formula containing coconut oil, raspberry, passion fruit seeds, vitamin E, and an antioxidant complex for moisture, softness, and the shine of a lip gloss with the dryness protection of a lip balm. Available in pomegranate and strawberry flavors, both limited edition, coconut, and watermelon.

In KYLIE COSMETICS, Jenner introduces gloss lipsticks with a light formula containing hyaluronic acid and a volumizing blend for a refreshing, tingling sensation and a voluminous effect in 4 shades: natural beige, rose gold with gold glitter, pink berry with gold glitter, and crimson with champagne glitter.

For those preferring matte textures, the new Velvet Lip kits include a long-lasting lipstick and lip liner for a velvety look, featuring non-drying, comfortable-to-use creamy formulas. Available in 7 shades: natural pinkish beige, dusty rose pink, warm rich red, medium warm pink, rich fuchsia pink, bright and bold coral, and medium cool berry. All vegan and gluten-free. To top it off, meet Cosmic Kylie Jenner, the first perfume in an enchanting and captivating scent with floral jasmine, peony, amber, musk, vanilla, and blood orange, housed in a sculpted bottle.

Small Gifts

Wondering what to buy for teachers and kindergarten teachers for the end of the year? The brand Laline launches the Warm Vanilla collection, featuring sweet vanilla scent from tropical forests and floral freesia and magnolia fragrance. The collection includes: bath and body foam, body cream, hand cream, body whip cream, body soap, soufflé cream, butter cream, body oil, body mist, scrub, perfume, scent diffusers, candles, car fragrance stones, various sizes and designs of toiletry bags, and straw bags.

Among the gift sets: mini candle and diffuser year-end set; sweet body and environment kit; sweet bathing year-end set; pampering vanilla year-end set; rich body year-end set; rich botanical set. The collection emphasizes using body- and environmentally-friendly ingredients with 0%: parabens, mineral oils, phthalates, microplastic particles, genetically modified organisms (GMO), and SLS.

Max Brenner launches a gift box collection containing high-quality blue-and-white chocolate products and body care products based on cocoa butter, including: SWEET BREAK MUSE box; SWEET THANK YOU box; Summer Love Break box; heart praline and praline box.

Greece is Here

If you haven’t flown to Mykonos, the Greek Salon Restaurant in Herzliya and Chef Guy Peretz introduce MYKONOS TERRACE, a summer area with a sun terrace overlooking the sea, featuring a Greek menu, cocktails, and chill-out music.

The menu includes classic Greek dishes, pastries, and pasta: colorful Greek bagel with preserved lemon cream, eggplant cream on coals, and pepper cream; roasted Har Bracha tahini and olive oil; olive oil tzatziki, oregano, and cucumber spirals; melanzana salata; herring with chopped onions and chili; spicy pepper cheese tyrokafteri; feta cream with honey and pistachios; beet and honey cheese pandezarro salad with olive oil and roasted almonds.

Also, Greek palamida with onions and chili; pickled sardines with chili and confit garlic, refreshing salads, raw fish, fried padrón peppers; crispy cauliflower; shoshka on coal feta oregano and garlic; crispy zucchini with tzatziki and lemon; patatas tiganites; dolmades with lemony rice filling on tzatziki; leek and zucchini keftedes on feta cream; halibut cigar with crispy lettuce, tahini, and harissa; Greek Salon Saganaki—fried feta with tomatoes, capers, Kalamata, and confit garlic; crispy feta—Greek feta pastry and onion jam in a crispy phyllo wrap, honey, and oregano; spanakopita—phyllo pastry with spinach and feta, and of course, a variety of fresh fish.