Beyoncé unveils disco collection and more must-know products

The following article was published originally in July 2023. We are sharing it now for your perusal, but take into account that the following information may be outdated. 

Stress Relief with Saffron

Many Israelis experience stress and anxiety due to various life circumstances such as security issues, cost of living, economic or health concerns. These factors can significantly impact mood.

The company The AI Brand has recently launched an innovative dietary supplement called Calm It. This 100% natural product helps manage stress, anxiety, and irritability. The Calm It formula includes premium ingredients, featuring a patented saffron extract, known as nature's antidepressant, in doses not found in other products.

Using Calm It increases serotonin and dopamine (happiness hormones) levels in the body, enhancing mood and creating a general sense of calm. The effects can typically be felt within a month of use.

Consumer Prices:

One-month pack - NIS 189 Two-month pack - NIS 349 Three-month pack - NIS 499 

The AI Brand's supplements are packaged by the Kfar Idud village, a community for special needs individuals, so each purchase supports a wonderful community. Available on the company’s online store.

A Journey of Floral Drops

The new perfume by designer Issey Miyake, Drop d'Issey Essentiel, is a vegan fragrance for women, rich in floral and plant notes, composed of 82% natural ingredients.

The natural scents offer a full nature experience: green and crisp leaves mix with floral notes of magnolia and lilac, blending with soft musk tones.

The perfume Ane Ayo celebrates the lilac flower, a signature note of the Drop collection. The iconic lilac of Issey Miyake perfumes is refined to create a radiant and airy fragrance, reminiscent of a poetic journey of a water drop evaporating through sunlight.

Drop d'Issey Essentiel, made from 82% natural ingredients, is a sensory journey through lush nature. Its top notes are the vibrant green scent of crisp leaves, capturing the freshness of the moment.

The bottle is designed in a drop shape to be placed flat, offering a new perspective on the world. With a gentle green hue, the bottle narrates the journey of Issey Miyake’s drop, encountering floral and plant notes. The bottle contains 12% recycled glass.

Issey Miyake Drop d'Issey Essentiel Eau de Parfum 90 ml, recommended retail price: NIS 419. Available at Super-Pharm, Be, and Haashbir Lazarchan stores.

Makeup All Year Round with April

APRIL, the retail chain, expands into manufacturing with the launch of APRIL MAKE-UP – a rich, high-quality, and eco-friendly makeup line.

The new line offers a broad range of 466 makeup items, covering a wide spectrum of shades, textures, and finishes for face, eyes, lips, brows, and more. All products are sold in reusable packaging with modern designs, featuring various empowering messages and refillable options.

APRIL has recently undertaken several groundbreaking initiatives, including establishing store networks in Europe and the Emirates, identifying and establishing the boutique perfume category in Israel, and now expanding its activities globally and in Israel with a foray into makeup products.

Among the leading products in the new line: APRIL MAKE-UP for face, eye, and lip makeup. Available at APRIL stores and online. Price range: NIS 14-110.

Queen B’s Disco Collection

Sports giant Adidas, in collaboration with Beyoncé, launches a new drop for the IVY PARADISE collection, focusing this time on items for a summer party with a trendy, fashionable disco vibe. The collection is accompanied by a digital campaign led by actors, artists, and models.

The PARK PARADISE IVY collection includes stylish items that honor nightclubs, disco, and pool parties with a 90s hip-hop vibe. The items feature glitter, sequins, fringes, velvet fabrics, and monochromatic prints in vibrant pink, brown, and black, making them the refreshing item of the summer. The IVP collection celebrates freedom and self-expression and is designed for both women and men.

Key items include a shimmering mesh dress, crop tops, short sets, swimsuits, glitter jackets, and hot pink shorts. The collection also includes a variety of beach accessories such as visors, Ivy Park logo towels, bags, and accessories for a fashionable summer party.

Price range: NIS 200-1400. Available online, at the Adidas store in Ramat Aviv Mall, and Factory 54 store.

3D-Printed Shoes

Technology giant HP, in a groundbreaking collaboration with international sports chain Decathlon and Group Lonati, unveils an innovative and sustainable manufacturing concept for the global footwear industry at ITMA, the world's largest international textile and apparel technology exhibition, held in Milan.

The innovative sports shoe combines the meticulously designed sock by Lonati with a midsole and outsole produced using HP’s advanced 3D printer, the Jet Fusion 5200.

Lonati’s digital knitting machines, XT-MACHINE and Double Cylinder E1530XS, allow the upper part of the shoe to be made with a single or double layer of fabric, creating an integrated upper that offers unparalleled comfort, lightness, performance, and quality.

Traditionally, shoe manufacturing requires many parts, adhesives, and significant labor. This unique collaboration revolutionizes the fashion and apparel world, and shoe manufacturing in particular, by leveraging the power of 3D printing.

The advantages of industrial-level 3D printing and digital knitting are reflected in the customizable shoe, its sustainable and environmentally friendly product life, and adhesive-free assembly. This enables local manufacturing with 3D printing and flexible production processes, optimizing inventory and on-demand production, thereby reducing resource waste.

Don Albert, Head of Footwear and Sports, HP Personalization & 3D Printing: “HP’s Multi Jet Fusion technology represents a new era of sustainable innovation. We are proud to collaborate with Decathlon to showcase the vast potential of 3D printing for a more sustainable approach to manufacturing. Lonati Group's expertise in shoe technology perfectly aligns with our shared sustainability values. Our work together is truly inspiring.”

Phillipe Seille, Head of Research Group at Decathlon: “We are excited to collaborate on this project with HP and Lonati Group, demonstrating our commitment to sustainability. By leveraging the potential of 3D printing, we are revolutionizing the shoe manufacturing process, offering consumers personalized footwear that is recyclable and locally producible.”

Vegan Footwear

The Israeli footwear chain B.unique, specializing in comfortable and high-quality women's shoes for everyday, evening, and events, presents a colorful summer collection, including a new vegan footwear line made without animal products and certified by the official Vegan Friendly seal.

In addition to the company’s original designs produced in Israel, leading international import brands such as the Brazilian brand Ipanema and the Spanish brand Victoria are also available.

B.unique’s collections feature a variety of footwear in pastel colors, bright neon colors, denim, ballet flats, gladiator sandals, transparency effects, woven looks, micro heels, mules, mesh, sparkling stones, slides, and more.

In the elegant segment, you can find shoes and sandals, flat or heeled, suitable for summer events, even in white and cream shades for brides on their big day.

The Sale and Last Chance category on the chain's website includes selected models and last sizes at discounts of up to 70% off their original price. Shoe sizes range: 35-42. Price range: 250-400 shekels per pair. Available at B.unique stores and online.

Fitness with Sher Fitness

Rami Levy Hashikma Marketing launches the Sher Fitness sports product line (under the private label) in summer 2023.

The product line includes: shaker water bottles, premium sports mats, yoga and Pilates mats, elastic resistance bands for fitness, and more.

Shaker water bottle – available in black and pink – 650 ml, suitable for making a sports shake using a spring ball whisk for easy and quick mixing of dietary supplements and drinks. Price: NIS 26.10.

Hip resistance band – professional elastic resistance bands for fitness, available in 3 different resistance levels. Designed for functional training and muscle strengthening. Price for 3 bands: NIS 52.30.

Premium sport mat pink/gray – high-quality sports mat in pink/gray, suitable for yoga and Pilates, studio workouts, outdoor activities, and even travel. Price: NIS 62.80.

Pocketed Sheets

Just before you fall asleep in bed watching TV, where do you put the remote?

Here’s a small life-changing upgrade: the fitted sheet in the new napocket bedding set has a side pocket, perfect for keeping your remote, book, headphones, sleep aids, and anything you need close by before and after sleep.

The jersey bedding set from napo comes in a variety of special colors: pistachio green, red clay, dark blue, cream, blue, and gray, in a range of sizes. The fabric is soft and very airy (100% cotton), making it suitable for summer.

Another advantage - they don’t wrinkle!

Price: 200 shekels for a double sheet, NIS 540 for a full set. Available at the Napo website.

Multifunctional Tools for the Kitchen

Multifunctional tools that serve multiple purposes in one item streamline work time in the kitchen and save significant space. This makes them highly useful and popular among cooks, culinary enthusiasts, and kitchen gadget lovers.

Soltam, a brand specializing in high-quality, durable, and stylish cookware and baking tools for the home kitchen, introduces a 4-in-1 multifunctional surface. It serves as a cutting board on one side and a thawing surface on the other, without the need for electricity, a microwave, or boiling water.

The new multifunctional surface from the brand serves four important cooking functions simultaneously. One side is a cutting board, while the other side, made of aluminum, acts as a thawing surface that significantly reduces the thawing time for foods and ingredients, such as chicken, meat, fish, and vegetables.

The surface operates without the need for electricity, a microwave, or boiling water. In addition, it includes a knife sharpener and a grater for garlic and ginger. This multifunctional surface saves storage space and work effort, making it ideal for small apartments and kitchens. It saves money, shortens cooking time, and facilitates dishwashing afterward.

Price: NIS 80. Available at Soltam stores and the Soltam website.

The Black Trend for the Kitchen

The European brand Beko launches a new dishwasher with a black design that adds a modern, luxurious, and elegant touch to the kitchen space.

The advanced specifications of the dishwasher combine effective cleaning with cost savings. In recent years, black has become a central element in home design, expressed not only in accessories and furniture in various home spaces but also as a guiding line that creates a modern and minimalist statement in home decor.

The new dishwasher model DVN-05321B is wide, featuring 5 different wash programs and temperatures, including a 50° Eco program for efficiency, a thorough cleaning program, a cleaning and shining program, a quick and bright program, and a Mini 35° short program.

In addition to personalized programs, the dishwasher offers another economical option for half loads, an LED display, a timer, and a capacity that allows washing 13 sets of dishes in two baskets. It has an A energy rating for energy and electricity savings.

Yair Rosen, CEO of Brimag, the official importer of Beko products in Israel, states: “We are proud to bring high-quality products to the country that create a well-equipped yet stylish kitchen. The new black dishwasher from Beko is the perfect solution for this, and we believe that the Israeli consumer will enjoy the product both technologically and design-wise.”