Luxury brands to be established on promenade of popular Israeli beach

Oranim Group, the real estate company behind renowned beachfront projects such as Royal Beach, Sea Pearl, and Sea Twins in Tel Aviv, and Sapir Waves in Herzliya Pituach, is launching Israel’s first luxury resort for those aged 60+. The SEA ONE project on Rishon Lezion Beach will feature a commercial promenade with restaurants and cafes at the lower level of the complex. The commercial asset is estimated to be worth NIS 250 million, with expected occupancy by the end of 2024.

Currently, 70% of the 4,445 square meters of commercial space in the project has been leased to leading businesses, including Social Club from Rothschild Boulevard in Tel Aviv, JOYA Restaurant, Roladin, McDonald's, RE BAR, OTELLO Gelato, FURMANS Pizza, Burger Station, Super Nahala, Hey Cookie, and Candyland. The company is in advanced stages of finalizing the remaining spaces.

SEA ONE is under advanced construction on Rishon Lezion Beach and offers a holiday-style living experience with luxurious, fully-equipped apartments, maximum comfort, and hotel-standard services. Amenities include indoor and outdoor pools, a wellness and spa complex, a state-of-the-art fitness center, yoga and Pilates rooms, lecture halls, an art studio, a private cinema, a business center with meeting rooms, concierge services, maintenance and cleaning, laundry services, and shuttle services.

In addition to the living experience, residents will enjoy an exclusive members club offering premium experiences and content, including culinary, cultural, sports, and travel activities.

Apartments in the project range from 50 to 130 square meters, including penthouses and garden apartments with sea views. The starting price for a single apartment is NIS 3 million, with monthly membership fees starting at NIS 8,700. For couples, the starting price is NIS 3.9 million, with monthly membership fees starting at NIS 11,800. The project was designed by Yaski Mor Architects, with interior design by Binderman Architects. The total project value is estimated at NIS 660 million.

"The Commercial Space Will Be Among the Most Luxurious in the Country"

Shira Oren Nachmias, Deputy CEO of Oranim Group, stated: "The commercial area of the project is aimed at millions of visitors to Rishon Lezion Beach, residents of nearby neighborhoods, and, of course, the project’s residents. Oranim Group specializes in building luxury beachfront complexes. Using this expertise, we are creating the most luxurious resort seen in the country, with the highest standards, inspired by similar boutique resorts worldwide. The commercial space will also be among the most luxurious seen in the country."