From now on less than 17 percent: alo yoga lands in Eilat

By SHOVAL AZOR

Published: JULY 2, 2024 14:45

Updated: JULY 3, 2024 09:30

alo yoga expands: The fourth store opens in Eilat with a stunning view of the Red Sea. A million dollars invested in an innovative space for current collections and a unique shopping experience.

Sports and yoga fashion enthusiasts in Israel can celebrate: the leading activewear brand alo yoga is expanding its presence in the country with the opening of an impressive fourth store in Eilat. The new store, which will open on July 9 in the Azrieli Mall facing the sea, promises a unique shopping experience against the backdrop of the Red Sea scenery. With an investment of one million dollars and an area of 500 square meters, including a spectacular balcony, the new store marks another stage in the rapid expansion of the American brand that has also become a favorite in the Israeli market.

alo yoga expands: a fourth store opens in Eilat

The beloved American brand alo yoga continues to expand in Israel with the opening of a fourth store in Azrieli Mall facing the sea in Eilat. The new store, which will open on July 9, 2024, will cover a magnificent 500 square meters, including a 100 square meter balcony overlooking the Red Sea. The new store, with an investment of one million dollars, will offer the latest collections for women and men, at the same time as their global launch. Customers will be able to directly experience the special feeling of the brand's clothing and the holistic philosophy behind it.

In parallel with the opening of the new store in Eilat, the brand today launches a new and exciting shade - "seashell blue". This unique color, described by the company as "a color above and below the surface of the sea", corresponds perfectly with the maritime atmosphere of the southern city. The new shade, which is expected to be available in the Eilat store as soon as it opens, offers customers the possibility to combine the atmosphere of freedom and the sea in their training and everyday items. This combination of a colorful launch with the opening of the new store emphasizes alo yoga's commitment to innovation and connection with the natural environment, and guarantees a fresh and exciting shopping experience for customers.

A growing brand

alo yoga, founded in 2007 in Los Angeles, has become the fastest growing brand in the world in the activewear category. The brand is known among celebrities and influencers such as Taylor Swift, Kendall Jenner and Hailey Baldwin.

The store opens in collaboration with 911 Fashion, the importer of the brand in Israel. Uri Raiz, CEO and co-owner of the company, emphasizes the natural connection between the location in Eilat and the brand's values: "air, land, ocean".

Continuous expansion

The store in Eilat joins the three existing alo yoga stores in Israel, as part of the brand's growth strategy in Israel. 911 Fashion, which represents other leading fashion brands, continues to expand its presence in the Israeli market with an array of about 30 stores and a successful trade website.

The new alo yoga store in the southern city will offer its products without VAT, in accordance with the free trade zone law in Eilat. This means a significant discount of approximately 17% in the prices of the items compared to the other stores of the chain in Israel. This is a unique opportunity for consumers to enjoy attractive prices on products The high-quality brand, ranging from yoga clothes to workout accessories and lifestyle items.The significant discount is expected to attract a large crowd, both locals and tourists, and make the store a leading shopping attraction in the city.