Noa Kirel dazzles with sporty chic look at Adidas Euro event

Noa Kirel, Israel’s pop sensation, made a bold fashion statement at last night’s Adidas Euro event in Tel Aviv, where she serves as the brand ambassador. The event, hosted by the talented sports journalist Liron Sharon, showcased a fusion of fashion and sports.

Kirel, known for her electrifying stage presence, surprised attendees with an appearance between game screenings. Her outfit not only impressed on the show front, praised as “precise and extremely impressive,” but was also a standout in its styling.

Recent rumors about a refresh in Kirel's beauty team, particularly her styling, have been confirmed. Tom Rozilio, who recently took over from long-time stylist Itay Bezaleli, collaborated with designer Aya Letzer for Kirel’s look. She opened her performance in a vibrant coat made from 30 repurposed Euro team shirts, tied like a robe, creating a unique print for the coat.

Kirel then amazed the crowd with a stunning set consisting of a corset, shorts, and knee-high boots, all crafted from 60 pairs of dismantled and reassembled Adidas shoes. Her glam was complemented by subtle makeup by Tehila Gottlieb and a high, sleek ponytail styled by Adir Yaakov. The ultimate highlight of her look was a series of 10 vintage wristwatches repurposed as necklaces, adding a distinctive touch to her outfit.

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Before the on-stage spectacle, Kirel sported a "casual" look that turned heads. Wearing pieces from Adidas’ men’s collection, she effortlessly rocked three-quarter denim pants with a lighter flame print (NIS 349.90), a gray polo crop top (₪199.90), and tall black boots. She completed her ensemble with a trendy shoelace belt, earning praise for her fashion-forward approach.

In a night blending sports and high fashion, Noa Kirel proved that she can turn any setting into a runway.