Major move: Similarweb acquires 42matters

Similarweb Ltd. (NYSE: SMWB), a leading digital intelligence company, announced today the acquisition of 42matters, a prominent app intelligence provider based in Zurich, Switzerland. This acquisition significantly enhances Similarweb’s data capabilities in the growing app performance analytics market, which is projected to reach $15.7 billion by 2028, reflecting an annual growth rate (CAGR) of 20.2% (source).

Integrating 42matters' advanced solutions in app store data, usage metrics, and mobile SDK technologies will substantially expand Similarweb’s app intelligence offerings. The expanded range of data and solutions from this acquisition will improve app developers’ insights into their apps' performance relative to competitors, provide a more comprehensive view of user behavior and technology ecosystems, and enable app owners with data-driven capabilities to enhance app distribution, marketing strategies, and development plans. The acquisition is expected to increase Similarweb’s total addressable market (TAM) by broadening coverage of the entire digital world and offering a holistic service to app-centric companies.

The acquisition offers immediate access to an expanded data repository within Similarweb’s Data as a Service (DaaS) catalog, creating new upsell opportunities and enhancing Similarweb’s leadership in the app intelligence market. 42matters’ intelligence coverage spans 12 app stores, over 2.1 million advertisers, more than 2,600 SDKs, and over 20 million apps. Additionally, the expertise and knowledge of the 42matters team will be invaluable to Similarweb’s efforts to innovate and expand its solution offerings. Integrating mobile SDK data, in particular, will allow Similarweb to offer deeper insights into app development and usage patterns. For example, app owners will gain visibility into competitors' technology ecosystems, including the use of SDK tools for app integration with specific advertising channels.

“The integration of 42matters' unique data and expertise will strengthen our app intelligence solutions and lay the groundwork for further growth and innovation in the digital intelligence market,” said Similarweb CEO Or Offer. “Our comprehensive data-driven solutions empower businesses to make informed decisions and maintain leadership in the competitive app market—and across other digital channels.”

“We are excited to join Similarweb, a company that shares our vision for the future of app intelligence,” said 42matters CEO Andrea Girardello. “Together, we will continue to innovate and deliver unique insights to our clients. This partnership will leverage our unique data repositories and Similarweb’s extensive digital intelligence platform, enhancing our ability to serve leading brands like Comcast, Criteo, Ogury, and many others. As part of Similarweb, we will continue to serve our current customers and help them integrate app data with web data to provide a more complete picture of the digital world.”

Similarweb and 42matters are poised to lead the app intelligence market by providing valuable data and insights into the app world for digital businesses to support their strategic efforts and growth in a competitive market.