ALO Yoga opens fourth store in Eilat with 17% tax reduction

Sportswear and yoga fashion enthusiasts in Israel can rejoice: the leading activewear brand ALO Yoga is expanding its presence in the country with the opening of an impressive fourth store in Eilat. Scheduled to open on July 9 in the Azrieli Mall by the Sea, the new store promises a unique shopping experience against the backdrop of the Red Sea. With a $1 million investment and a 500 square meter space, including a stunning terrace, the new store marks another step in the rapid expansion of the beloved American brand in the Israeli market.

ALO Yoga Expands: Fourth Store Opens in Eilat

The popular American brand ALO Yoga continues its growth in Israel with the opening of a fourth store in the Azrieli Mall by the Sea in Eilat. The new store, set to open on July 9, 2024, will span 500 square meters, including a 100 square meter terrace overlooking the Red Sea. The new store, with an investment of $1 million, will offer the latest collections for women and men, alongside their global launches. Customers will experience the unique feel of the brand's clothing and its holistic philosophy firsthand.

Alongside the new store in Eilat, the brand is launching an exciting new color today - "Seashell Blue." Described by the company as a "color both above and below the sea," this unique shade perfectly matches the maritime atmosphere of the southern city. The new color, expected to be available in the Eilat store immediately upon opening, offers customers the chance to integrate the freedom and sea vibe into their workout and everyday items. This blend of a colorful launch with the new store opening highlights ALO Yoga's commitment to innovation and connection with the natural environment, promising a fresh and exciting shopping experience for customers.

A Growing Brand

Founded in 2007 in Los Angeles, ALO Yoga has become the fastest-growing brand in the world in the Activewear category. The brand is popular among celebrities and influencers such as Taylor Swift, Kendall Jenner, and Hailey Baldwin.

The store opens in collaboration with 911 Fashion, the brand's importer in Israel. Uri Reiss, CEO and co-owner of the company, emphasizes the natural connection between the Eilat location and the brand’s values: "air, land, ocean."

Continuous Expansion

The Eilat store joins the three existing ALO Yoga stores in Israel as part of the brand’s growth strategy in the country. 911 Fashion, representing other leading fashion brands, continues to expand its presence in the Israeli market with a network of about 30 stores and a successful e-commerce site.

The new ALO Yoga store in the southern city will offer its products tax-free, in accordance with the Eilat Free Trade Zone Law. This means a significant price reduction of about 17% compared to other stores in the chain across the country. This is a unique opportunity for consumers to enjoy attractive prices on the brand's high-quality products, from yoga clothes to training accessories and lifestyle items. The significant discount is expected to attract a large crowd, both locals and tourists, making the store a leading shopping attraction in the city.