Aviation Links enters extreme sports with new acquisition

The tourist company Aviation Links acquires the activity of extreme trips from Asa Extreme. The new partnership, managed by the Asa brothers, promises to make the world of challenging sports more accessible than ever for Israelis.

The joint company will offer a rich variety of adrenaline experiences, from surfing and kitesurfing, through diving and water sports, to motorcycle and jeep tours around the world. All this while utilizing the expertise and international connections of Aviation Links.

Amit Zaldman, CFO at Aviation Links, explains the logic behind the move: "This purchase is a strategic step to expand the group into new and exciting worlds of content. We are becoming a real one stop shop in the tourism industry, and opening a door to a new and vibrant audience of extreme enthusiasts."

Oria Assa, founder and owner of Asa Extreme, is enthusiastic about the new possibilities: "This partnership will catapult extreme sports in Israel to heights we have never known. We are going to open up surfing opportunities to Israelis in pristine and amazing places like Mauritius, northern Brazil, Vietnam, Cabo Verde and Sri Lanka."

The move also includes exclusive import and marketing rights for leading surfing brands such as Cabrinah, Dakine wind, xenonBoard and Flysurfer. In addition, the company plans to expand its activities to other extreme sports, including skiing and field trips.

The Aviation Links group, known for its wide range of services in the field of tourism, brings to the partnership its extensive experience in the field of logistics and operations. On the other hand, the Asa brothers bring their expertise in the kite surfing industry and the innovative concept they developed, which combines surfing workshops with local cultural experiences.

"This is an exciting moment for us," Oria Assa concludes. "The combination of Aviation Links's capabilities and our experience in the world of extremes will lead us and our customers to new and exciting realms. We are ready to turn every extreme dream into an unforgettable experience."