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The Jerusalem Post

Award-winning watch brand QLOCKTWO enters the Israeli market

 
 EARTH QLOCKTWO, starting at NIS 3,179 (photo credit: PR)
EARTH QLOCKTWO, starting at NIS 3,179
(photo credit: PR)

The international design brand QLOCKTWO, known for its unique time displays using words instead of numbers, arrives in Israel with an exclusive franchise agreement.

The internationally acclaimed watch brand QLOCKTWO has officially landed in Israel. This brand’s journey, which began with the theft of a watch on the streets of Berlin, has culminated in the signing of an exclusive franchise agreement to sell its award-winning products in Israel.

QLOCKTWO is recognized worldwide for its innovative design, offering watches without numbers. Instead, the current time is displayed using words. This revolutionary approach was conceived by artists Marco Biegert and Andreas Funk, who aimed to represent time in the way people naturally speak about it. Their concept focuses on living in the moment and expressing that experience through design. After years of research and development, the duo introduced the first QLOCKTWO in 2009, fundamentally changing how time is represented.

QLOCKTWO’s timepieces are available in over 24 languages and come in various sizes as wall clocks and desktop models. These clocks feature interchangeable front panels, allowing customization in different colors or languages. The panels are made from unique materials, including stunning stone surfaces or handmade 24-carat gold leaf by a one-of-a-kind artist.

 QLOCKTWO  (credit: PR)
QLOCKTWO (credit: PR)

Diuk Gallery, part of the Diuk group, co-owned by Erez Cohen, Lior Shahar, and Avi Zak, has acquired the exclusive franchise for the prestigious QLOCKTWO brand in Israel. Diuk Gallery is a new company under the group's home design category, importing exclusive international brands. Their launch includes the QLOCKTWO franchise alongside other global design brands such as DESIGN KARE.

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Over the years, QLOCKTWO has won more than 30 prestigious international awards, including the Red Dot Design Award, the iF Product Design Award, and ADC Europe's Gold Award. Recently, the brand launched a collaboration with luxury carmaker BMW, showcasing a special QLOCKTWO version in a car display. The company now employs over 50 people and sells its products at around 800 locations worldwide. Production takes place at a factory in the picturesque town of Schwäbisch Gmünd, Germany.

The collection features a range of wall and desktop clocks, all meticulously handcrafted and integrating cutting-edge technology:

EARTH QLOCKTWO – A piece of art that represents the 24 hours of the day through a word matrix. Available in four sizes and a wide array of colors.

Custom color options are available upon request. Sizes include:


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13.5 cm x 13.5 cm

45 cm x 45 cm

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90 cm x 90 cm

180 cm x 180 cm

Additionally, the company recently launched the QLOCKTWO MOON, an artistic object that precisely displays 28 different phases of the current moon using 14 rotating prisms, leading to a full moon. This piece is available in two sizes:

90 cm x 90 cm

180 cm x 180 cm

Both models feature handcrafted 24-carat gold leaf, created by a singular artist.

QLOCKTWO watches are available at KARE, located at UMI House, Moshe Levi 11, Rishon Lezion.

Watch Prices:

13.5 cm starting at NIS 3,179 

45 cm starting at NIS 9,990 

90 cm starting at NIS 41,039 

180 cm starting at NIS 244,989 

MOON Prices:

90 cm at NIS 122,979 

180 cm at NIS 742,179 

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