Back to school: Retail chain introduces 3-tier pricing strategy

Kravitz, a specialist in back-to-school supplies, offers an expanded and quality equipment selection now available at various price levels. All products meet the stringent standards of the Standards Institute. This pricing approach provides customers with significant flexibility and choice based on quality and price preferences. For example, a set of 12 pencils is available at different pricing levels.

Low Price: NIS 0.70 Medium Price: NIS 4.90 High Prices: NIS 8.90, NIS 9.90, and NIS 16.90

This year, the chain decided to double its line of discounted products, which will be available throughout the year. These products offer market-breaking stock prices but with Kravitz's quality. They will be clearly marked in stores to help customers easily locate the discounted items, enabling every customer to choose their desired items and price levels that fit their budget.

Even the discounted items, like the other products in the chain, have passed the stringent standards of the Standards Institute. At Kravitz, you can find a metal sharpener for NIS 0.40, a set of 12 colored markers for NIS 3.30, a set of 12 pencils for NIS 0.70, a 15 cm plastic ruler for NIS 0.40, scissors for NIS 0.40, a set of 10 stapled notebooks for NIS 12.90, a set of 5 erasers for NIS 2.5, a set of 4 colored highlighters for NIS 4.90, a set of 3 spiral notebooks for NIS 9.90, a set of 3 tape adhesives for NIS 4.90, and more.

Preparing for First GradeKravitz's First Grade Prep Kit: This summer, Kravitz is launching a first-grade prep kit that helps with learning letters and numbers, recognizing shapes, developing mathematical thinking, early reading fundamentals, school concepts, imagination development, cutting and pasting skills, and leisure activities like mazes, puzzles, Sudoku, and more. The kit includes two preparation booklets for first grade, two sticker sheets, two wipeable sheets (one in Hebrew and one in math), two wipeable markers, and a set of 6 colored pencils. Price: NIS 69.90.

English Buddy: A learning and thinking kit for ages 3 and up. The digital device allows for an enjoyable learning experience in a game-like atmosphere, introducing users to first words from various categories in English (colors, foods, relatives, and more). Each kit comes with a device for card reading and 112 double-sided learning cards with different words. The device is available in blue or pink and comes with a USB charging cable (no batteries needed). Price: NIS 59.

Kindergarten Backpack CollectionThe collection offers built-in sets, including a whole set with a personal water bottle, functional lunchbox, and matching napkins to the backpack's design. Alongside these sets, a wide range of kindergarten backpacks in various designs and interesting styles suitable for children's needs can be seen.

The backpacks are made of quality and comfortable materials, combining designs with characters and worlds that children love, from superheroes to cartoon characters, various prints, and gaming designs combined with quality, comfort, and affordable prices. The backpacks combine two compartments, a large main compartment, and a small external compartment. Also, there are side pockets for a water bottle. Trolley bags are intended for children walking to kindergarten.

The trolley has two compartments and an external front pocket, as well as side pockets for a water bottle. The bag is equipped with a strong and lightweight aluminum handle, a wide base to prevent falls, and strong and quiet wheels. Price: from NIS 29.90.

2024 Backpack CollectionKravitz's 2024 collection includes dozens of leading brands, both local and international, in a wide variety of styles and designs. The new and diverse collection ensures everyone can find their ideal backpack.

Kravitz offers a unique and exclusive service: a replacement bag service. If the bag is damaged within the one-year warranty, you can bring the bag to Kravitz branches, hand it in for repair, and receive a replacement bag until the original bag is repaired.

Among the hot brands found at Kravitz: Nike, Jordan, Adidas, Under Armour, Fila, Puma, Champions League, Manchester City, Kanken (Fjall Raven), Outdoor, Jansport, Eastpak, Vans, Dickies, inway, Fruit of the Loom, Step by Step, Kal-Gav, STREET ART, Barbie, Smurfs, Hello Kitty, Spiderman, Batman, Fireman Sam, Smiley, Hot Wheels, Paw Patrol, Ninja Turtles, Minions, various Disney brands like Frozen, Bambi, Stitch, The Lion King, Minnie, and Mickey Mouse.

Exclusive to Kravitz: STREET ARTStreet Art - Exclusive to Kravitz: Street art, graffiti, neon signboards, comic and anime worlds are at the heart of the urban collection DNA of the Street Art brand by Kravitz. The trendy brand that has taken students by storm with its original designs presents its largest collection ever, including no fewer than 20 new models of backpacks and matching pencil cases in sophisticated, colorful, fashionable, and functional designs. The designs suit the children and teenagers of 2024. The backpack has 10 compartments: 2 large spacious compartments, a special internal sleeve for a laptop or tablet, a storage compartment for water bottles, a top compartment for a wallet, keys or glasses, an internal mesh compartment, 3 external compartments for quick access, a hidden anti-theft compartment, padded back with ventilation openings, and built-in reflectors. Each designed bag has a matching pencil case, including two large and spacious compartments closed with a zipper. Backpack price starts at NIS 279, pencil case starts at NIS 59.90.

Ultimate Series by Kal-GavAnother exclusive collection that Kravitz will market in 2024 is the Ultimate Series by Kal-Gav, the lightest orthopedic backpacks, each weighing less than a kilogram. The new backpack series includes six colorful and cool designs for boys and girls and is the result of a fruitful collaboration with Kal-Gav. Price per backpack: 219 NIS.

Kravitz continues to promote sustainability and environmental quality trends this year as well. You can find a wide range of brands and models, from the beloved Jansport brand presenting a sustainability model, the Danish Rains brand produced in a full circular economy, the American Dickies brand offering backpacks made from 100% recycled materials, Swedish Kanken backpacks highly rated in sustainability indices due to their use of sustainable materials, and more. The popular European Eastpak brand incorporates the beloved Looney Tunes characters into this year's backpack designs. Prices start at NIS 69.

Orthopedic and Trolley BagsWhen buying an orthopedic backpack, it is important to ensure that the bag is reliable, quality, safe, and with comprehensive and full warranty. Kravitz markets the beloved Kal-Gav brand, the only one with an Israeli Standards Institute certification. It is recommended to consult with the network's service advisors and sales representatives to fit the correct orthopedic bag to the child's body, specializing in first and second-grade students. Prices start at NIS 249.

KAL-GAV Bags - The TROLLEY X-BAG is offered in a particularly affordable package that includes the backpack with a unique patented orthopedic back system, a pencil case, a water bottle, and a matching lunchbox. It is a school bag with a unique shock-absorbing back system that allows maximum air passage to wick away sweat from the student's back, with ventilated straps that can be adjusted according to the student's size. The expandable bag has a unique patent, allowing the bag's volume to be increased by 25%, with a front compartment made of insulated internal material suitable for food storage, maintaining heat and cold, and easy to clean and maintain.

The school bag has a padded fabric bottom with durable plastic legs for wear protection, correct weight distribution, and bag stability. Reflectors are placed at the front of the bag, on the sides of the bag, and on the straps. The bag is divided into three main compartments, a front compartment, an additional expandable compartment, and two large side compartments suitable for water bottles. The school bag comes with a rain cover for protection. The bag includes a unique connector that allows an integrated and especially convenient connection to a carrying trolley (the trolley is sold separately).

All Kal-Gav bags are made of advanced and lightweight materials, water-repellent quality fabric, abrasion-resistant zippers, all print colors on this product comply with the strictest standards and are safe for children. Prices start at NIS 349.

iTrolley Orthopedic Backpack CollectionA unique global patent that allows combining an orthopedic backpack and a bag with wheels in one product. Using a zipper, the wheel system can be disconnected and connected to the backpack, allowing one of the carrying options: a backpack or a trolley bag.

The trolley system is particularly high-quality and strong, combining a 3D orthopedic back system with a mesh for ventilation and sweat wicking from the student's back, and ventilated straps that can be adjusted according to the student's size. The school bag has a rigid bottom that helps with proper weight distribution and is padded with durable fabric against abrasion. The bag is divided into four spacious compartments, two large side compartments suitable for water bottles.

The school bag comes with a rain cover to protect the bag on rainy days, with a padded bottom of durable fabric with protective plastic legs. The school bag's compartment is made of insulated internal material suitable for food storage, maintaining heat and cold, and easy to clean and maintain. The bag has been tested and approved by the Israeli Standards Institute and complies with the strictest standards, safe for children.

Price: NIS 369

STEP BY STEP (SBS) Orthopedic Wheeled Backpacks

The STEP BY STEP (SBS) brand is a European brand that emphasizes combining quality and maximum comfort, meeting strict European standards. Suitable for lower-grade students, the brand's backpacks feature orthopedic backs and rigid bottoms for durability and easy organization of contents. SBS bags are high-quality, lightweight orthopedic bags that incorporate principles from the backpacking world to achieve optimal weight distribution, carrying, and comfort for students.

The rear panel is built on two ergonomic aluminum axes. The upper shoulder straps support the back and distribute the weight load, allowing ergonomic adjustment of the bag to the student's back. The brand's collection includes wheeled trolley bags and orthopedic backpacks, compliant with Israeli standards. The bag is divided into three large compartments suitable for books, notebooks, and a lunchbox, with an additional side pocket for a bottle and an internal pocket for small change. Prices start at NIS 349.

INWAY Bags

The INWAY collection includes trolley bags with a rigid bottom and large wheels (the bag is divided into multiple compartments, with comfortable shoulder straps for carrying), semi-orthopedic, semi-rigid bags with comfortable shoulder straps. All are stylish and designed for students in grades 3-7. Prices start at NIS 189.

Complete and Complementary Equipment

Kravitz emphasizes the quality of the accessories and complementary equipment it chooses to stock in its branches. It ensures only high-quality products are included, guaranteeing that pen ink won't smudge, the thickness of notebook paper provides a satisfactory user experience, highlighters won't dry out after two uses, erasers won't crumble, and pencils have a comfortable grip. Quality, design, and price, along with adherence to safety standards for children, define the user experience and are central to the chain's ethos.

SKETCH - Kravitz's House Brand

The SKETCH product line expands this year, offering a collection of notebooks and journals featuring 80-gram quality paper, elastic plastic spirals, durable thick covers, and pairs of notebooks with stunning designs reflecting global trends, creating an extraordinary writing experience. Prices start at NIS 12.9.

PIXIE - Exclusive to Kravitz

PIXIE, Kravitz's house brand, comprises a wide variety of designed pens featuring beloved characters and hobbies, stylish and quality notebooks, trendy pencil cases, book and notebook stickers, trivia stickers, rubber cases, drawing kits, and an extensive line of cool, designed educational products.

PIXIE 2024 products feature trendy, unique, and fun designs, inviting students to incorporate the stylish items into their school supplies, helping them express themselves and find products that inspire a desire to learn and enjoy using them.

Notable design elements this year include space, gaming, soccer, koalas, comics, and more. Products include A4 spiral notebooks, 3D notebooks, designed book and notebook stickers, hard and fabric pencil cases, lunch mats, and drawing folders. These innovative products are designed for a wide audience, all ages, especially those who appreciate fashion and design and connect with lifestyle worlds. Prices start at NIS 7.90.

Bruynzeel - Gluten-Free Stationery Collection, Exclusive to Kravitz

Awareness of various sensitivities among children and teenagers has been rising in recent years, and Kravitz exclusively offers a gluten-free stationery collection in Israel. In many factories producing glue, the same machines also produce markers.

Few people know that the glue contains gluten, creating a risk of gluten presence in markers, which can endanger a child who puts markers in their mouth. The series includes a wide variety of markers, colored pencils, stamp sets, and more. Prices start at NIS 60.

PENTEL

The Japanese brand PENTEL is known for its quality, advanced design, and accessible prices, making it one of Kravitz's premier house brands. The brand offers a wide range of high-quality pens, mechanical pencils, markers, and more. PENTEL's uniqueness lies in its design and comfortable grip, click mechanism in 0.4 needle pens, and the brand's patented ink that doesn't smudge but absorbs and lasts for writing over 6,000 meters.

The brand aims to create products that excite and delight, focusing on functionality, such as click markers and high-quality products that provide a pleasant user experience. Additionally, PENTEL's RECYCOLOGY line features pens made from over 50% recycled materials without compromising quality, technology, patents, or performance. Prices start at NIS 7.90.

Kravitz's Genius Notebook

Recognizing the growing demand for the "Genius Notebook," Kravitz produced the sought-after item, now marketed to the entire market. The notebooks, available in versions for all subjects: lined, English, and math (grid), are designed to allow maximum concentration and ease of writing for students.

Unlike small notebooks, the Genius Notebook is wider, allowing continuous study, visual and mental focus, and, of course, organization. The learning and work pages are glued to the edge of the notebook, flipping like one of the notebook's pages and not getting lost. Prices start at NIS 14.90.

Maped - How Do You Say Style in French?

The French company Maped operates in over 130 countries worldwide, combining quality, innovation, and original design in its products. The company aims to realize the potential of every child, everywhere, offering items with jaw-dropping, humorous, and light-hearted designs. The new collection includes quality erasers, pen and marker sets in magical colors, pencils, scissors, dry-erase markers, sharpeners in surprising designs, and more. Prices start at NIS 4.5.

Eating and Drinking

Kravitz offers a wide range of branded lunchboxes for lower grades and food storage containers for all ages.

Branded Lunchboxes

A divided lunchbox manufactured in Sderot, with thermal cover to maintain the heat/cold and freshness of food, featuring various brands. Prices start at 49.90 NIS. Additionally, a wide range of branded lunchboxes in different divisions offering solutions for all needs. Prices start at NIS 14.90.

Sistema Food Storage Containers

A New Zealand brand, all products are designed and manufactured in New Zealand, with meticulous planning focusing on quality and unique design that adds value to each product. The containers are made of high-quality BPA-free plastic, environmentally friendly, microwave safe, and dishwasher safe. Most containers come divided for food and liquids as needed. Prices start at NIS 26.90.

BLOOM Lunchbox

Lunchboxes of various sizes and divisions, suitable for kindergarten and school, available in a variety of colors. Prices start at NIS 24.90.

Adult Lunch Bags

Kravitz launches a stylish series of lunch bags ideal for everyday work, studies, or trips. The main compartment with a zipper keeps food organized, and each bag has a Velcro handle for easy hand-carrying. Price: NIS 49.

Branded Lunch Towels

Various lunch towels for school breaks branded with Disney, LOL, and Niki brands. Prices start at NIS 10.

BLOOM Bottles, Exclusive to Kravitz

A series of funky-designed drinking bottles and thermal cups in various sizes and volumes, meeting everyone's needs. Prices start at NIS 15.

TRITAN 500ml Bottles

Durable drinking bottles with a cool design encouraging hydration, featuring a silicone spout and straw for maximum comfort. Made from quality materials, maintaining the freshness and taste of the drink for a long time. Easy to clean, suitable for carrying in the backpack pocket, and comfortable to hold. Prices start at NIS 19.90.

BLOOM Bottle

Durable drinking bottles with a capacity of 1,140 ml or 1,000 ml in a cool design encouraging hydration, featuring a silicone spout and straw for comfortable drinking. Made from quality materials, maintaining the freshness and taste of the drink for a long time. Easy to clean, suitable for carrying in the backpack pocket, and comfortable to hold. Prices start at NIS 19.90.

UZSPACE Acrylic Bottle

Available in three volumes: 350 ml, 500 ml, and 650 ml. The bottle features a comfortable drinking spout without a straw. The bottle cap opens with a push, and the cap is sealed to prevent leaks. The bottle includes Japanese ION ENERGY technology, preserving water quality. Prices start at NIS 34.90.

Branded Bottles

Personal drinking bottles featuring beloved brands: unicorns, Disney characters, Marvel stars, and more. Prices start at NIS 19.90.

Sports Bottles

Sports bottles from leading brands such as Adidas, NIKE, Reebok, and more are available in various sizes and colors, designed for easy and convenient use during sports activities. Prices start at NIS 29.90.