Benda launches Black+Decker in Israel: The iconic American tool brand arrives

Benda, the official importer, announced today (Tuesday) the launch of the American DIY and tool brand, Black+Decker, in Israel. Founded in 1910, Black+Decker offers a wide variety of power tools, gardening tools, and home and outdoor products. The brand is considered one of the leading names globally in its field.

The launch in Israel is part of Black+Decker’s strategy to expand into new markets and strengthen its global presence. Benda, the local partner, will market the brand’s products and provide service and support to customers.

Paul Galland, Benda’s VP of Marketing and Black+Decker’s importer, stated: "We are entering Israel in partnership with the brand’s representatives to reach as many homes as possible. The DIY sector has developed in the country, and the demand for reliable and high-quality tools has increased among households that no longer want to borrow from neighbors but prefer to have their own tools. These tools must be of the highest standard, which is exactly where Black+Decker comes in, offering very affordable prices."

Black+Decker boasts a long history of innovation and technological leadership. The company was the first to introduce the portable electric drill in 1917, and since then, it has continued to develop groundbreaking products in the tool industry. Today, Black+Decker offers a wide range of high-quality products, including:

• Power Tools: Drills, screwdrivers, saws, and more.
• Gardening Tools: Lawn mowers, hedge trimmers, leaf blowers, and more.
• Home and Outdoor Products: Vacuum cleaners, pressure washers, grills, and more.

Benda, the official importer, will distribute Black+Decker products through leading retail chains and specialty stores. Additionally, the company will operate a service and support system to meet customer needs.

Products launched in Israel:

Black+Decker MultiEvo: A versatile tool that allows users to perform a wide range of tasks using a single base unit with interchangeable heads. The tool is suitable for drilling, sawing, sanding, and more, offering high performance and maximum flexibility.

Black+Decker Impact Driver: A high-torque screwdriver with variable speed, designed for driving screws and other fastening tasks. The screwdriver is compact and easy to use, making it ideal for working in tight spaces.

Black+Decker Hammer Drill: A powerful hammer drill for drilling into various surfaces, including concrete and brick. The drill features variable speed control and a keyless chuck for quick bit changes.

Benda’s introduction of Black+Decker to Israel will provide DIY enthusiasts and professionals with reliable, high-performance tools at competitive prices, further contributing to the growth of the DIY sector in the country.