Brand news: A photogenic inspiration board in the world of beauty

A Global SummerThey’re all beautiful, talented, and famous, but only one wins. International nail polish brand OPI has chosen Yarden Harel for a joint nail polish collection launch.

The collection features 14 colors, including 8 new shades and 6 iconic ones—Harel’s favorites—selected together with the global brand. These are made using special technology and unique formulas, resulting in extra shine and up to 7 days of durability.

The collaboration between this leading global brand, known for its versatility, quality, and innovation, and Harel, who represents classic, accessible, and authentic Israeli style, was born from a place of hope and optimism. Each color in the collection represents moments and memories, inspiring the entire range.

OPI is recognized as one of the top nail polish brands in Israel and worldwide, with innovative techniques and unique formulas. The company holds over 20 patents for products it developed, earning a global reputation for excellence and innovation in its field.

It's Just SportsThe sports trend is also conquering TERMINAL X, which is entering a new category with the launch of an online sports section featuring leading brands like Adidas, Saucony, Puma, Asics, Brooks, Hoka, Salomon, and Nike.

Nir Horowitz, CEO of Terminal X, stated: "We are proud to launch the professional sports category. For the first time in Israel, a website gathers a wide range of professional running products, football, and other sports fields. We offer in one place around 24 brands and more than 3,000 professional sports items. The significant activity and growth of TERMINAL X include ‘same-day or next-day delivery’ with a courier to your door, first-class customer service, and easy return options—all under one roof. We aim to be key players in the professional sports category in Israel, while offering the widest variety in each category, tailored to all our customers, from amateurs to professionals."

Beauty Inspiration BoardSporty & Rich, the beauty brand that began as an Instagram inspiration board for a healthy and photogenic lifestyle by lifestyle influencer Emily Oberg, is launching its first line of skincare products.

Oberg curated the page with an archive of retro-style photos, evoking a sense of optimism and freshness. The brand draws inspiration from 1990s American country club culture and a love for summer vacations, skiing, and the worlds of tennis and surfing. Oberg's motto is, "Be kind, drink water, be good to the earth, take care of yourself, and live a healthy, enjoyable life."

Her casual, aesthetic, and timeless pieces have gained popularity among style icons like Kendall Jenner and Kaia Gerber. After opening her flagship store in New York and collaborating with Adidas, Lacoste, Clarks, and other brands, Oberg is entering the skincare field. The collection, arriving at Factory 54, was created in collaboration with Sierra Sherwin, a product developer and marketing expert who has worked with brands like Bobbi Brown and Victoria Beckham.

The skincare collection features five products suitable for all skin types: a facial cleansing lotion, a multivitamin face mist, a multi-purpose balm, a nourishing body oil, and a restorative hand cream. These are made from active ingredients rich in antioxidants and moisturizing nutrients.

With a "Less Is More" approach, the products contain minimal but effective ingredients such as papaya extract, Mediterranean seaweed, vitamin E, and aloe vera. As part of the brand’s sustainability commitment, the products are made from sustainable, natural, and organic ingredients, are vegan, paraben- and gluten-free, and dermatologically tested for sensitive skin.

Exciting CoffeeDr. Lehavit Akerman, a dermatologist and owner of a network of clinics, expands her professional skincare line with the launch of "Serum Derma Mega Coffee."

The serum is enriched with coffee bean oil extract. The linoleic acid in the beans nourishes and soothes the skin while providing antioxidants that help preserve its activity. The serum also contains organic hemp seed oil, rich in omega-6 and omega-3 fatty acids, serving as a powerful antioxidant. It includes Dunaliella salina extract, which is rich in carotenoids that protect against free radicals, as well as vitamins E and C that help slow skin aging.

Akerman stated: "The new serum has an innovative formula for the skin, and the combination of coffee oil and active hemp seed oil gives a healthy, radiant, and smooth appearance. It helps boost blood flow, fights free radical damage, has anti-inflammatory properties, reduces puffiness and dark circles under the eyes, and provides sun protection."

Going DeepHAVA ZINGBOIM, a cosmetics corporation, expands its REMICRONIZED series—one of the first in the world to deliver micronized hyaluronic acid and fibrillar collagen deep into the skin via topical application.

The product line includes eye cream, which provides visible firmness, elasticity, multi-layer hydration, and powerful antioxidant protection to the delicate skin around the eyes. It addresses signs of aging such as dark circles, fine lines, dryness, and uneven texture.

The lip cream offers deep treatment for both the inner and outer layers of the skin, supporting lip firmness, increasing moisture levels, smoothing fine lines, softening, and adding shine, hydration, and freshness.

Japandi in the HomeStudio "Enso" is a dream for lovers of fragrances, flowers, and clean design. The studio specializes in Japandi design, a fusion of Japanese and Scandinavian styles, where body and mind meet.

The carefully selected products are imported from Europe and Japan, with a focus on quality, finishing, and aesthetics, creating a holistic experience with elements and natural materials such as greenery, wood, concrete, metal, and stone. The aim is to create a clean, flowing, breathable, bright, and healthy space.

Scent plays a key role in the body-mind experience, and Enso offers scented candles, air diffusers, natural diffusers, handcrafted ceramic or marble burners, special essential oils, and incense. You’ll also find ikebana, vases, kitchen items, candlesticks, shelves, pictures, wall clocks, and mirrors.

Michelle Maor, founder of Studio Enso, stated: "The environment we are in affects the body and mind. We aim to provide a stylish surrounding that brings relaxation, comfort, clean energy, and vitality."

The word "Enso" comes from Japanese design and means: the place where the mind is free to be. Maor's inspiration comes from the Wabi Sabi culture, which celebrates the beauty in imperfection.

When Ireland Meets ItalyWhat happens when Baileys Irish Cream meets the iconic tiramisu dessert? Baileys Irish Cream stretches its Irish roots and embarks on a journey to Italy to meet tiramisu—the ultimate Italian dessert.

The result is Baileys Tiramisu: one of the world's favorite Irish Cream liqueurs made with Ireland’s famous whiskey and cream, combined with tiramisu. The dessert liqueur has a rich aroma of coffee, cocoa, and chocolate. Enjoy it over ice, add it to coffee, or use it as a cocktail ingredient.