Brand news: Fashion at the port, sunless tanning, and beers for soldiers

SACK'Sy Summer

If there is a blue-and-white fashion brand that has become a consensus, it is SACK'S. Each season, the brand launches several collections offering vibrant prints made from high-quality fabrics that are perfect for the Israeli climate. Among the items are long dresses, pajama-style suits—a trend that continues this season—tank tops, and delicate handwork combinations. Unique and exclusive prints with attention to detail have delighted brand enthusiasts, who celebrated the opening of a pop-up at Tel Aviv Port.

SACK'S Chief Designer Bar Halfon: "We decided to open CASA SACK'S, a creative and business decision to move out of malls and into an urban location at Tel Aviv Port. We created a special fashion space offering a resort atmosphere with timeless pieces at attractive prices and discounts of up to 80%, operating for about three months."

A visit to the pop-up is a fascinating journey through colors, prints, and textures. Long chiffon dresses, cotton kaftans, slip dresses made of silk, wrap dresses, and kaftans, long skirts, lace dresses, oversized shirts, flowy pants, and more. Every garment is thoughtfully designed with mix-and-match possibilities.

Kylie Beauty

Kylie Jenner, the woman and the brand, continues to expand her Kylie Cosmetics face makeup category, launching products that are excellent in terms of quality and price. Among the products is the Power Flash Foundation available in 40 shades, developed to match every skin tone. It is enriched with moisture, offers buildable medium coverage, and results in a polished look with a silky feel. It glides on the skin, blurs fine lines and pores, and lasts up to 12 hours.

Joining the foundation is the Power Flash Concealer with buildable medium coverage. It brightens, blurs, and gives a satin finish. It can highlight and contour thanks to a fine brush with a narrow tip for precise application. The formula provides long-lasting moisture and is sweat, humidity, and water-resistant, available in 40 shades for every skin tone.

For a perfect result, Jenner introduces an angled brush for applying foundation, blush, bronzer, and highlighter. The brush features ultra-soft, densely packed fibers for easy application. Brush 02 is for precise concealer application, even in hard-to-reach areas, for ideal layering and coverage. The brush is soft and evenly distributes the product without absorbing too much. Lastly, a setting spray with skincare ingredients, particularly gentle, provides a matte look, sets and locks makeup all day, minimizes excess shine, and is non-drying.

Tan at Home

We are all aware of the sun's damage but love a tanned look. The coveted beauty brand BYNETA by Neta Alchimister and Lilit Cosmetics group introduces perfect products for self-tanning at home. A nourishing self-tanning face serum allows control over the tanning intensity, enriches the skin with nurturing ingredients, and is specially formulated with hyaluronic acid and gentle lactic acid, ideal for fair skin, giving a gentle tan and radiant, healthy skin.

Another product is a rich moisturizing body cream for self-tanning that nourishes the skin and gradually builds the desired tan shade. Clinique's beauty and makeup brand ensures we stay tanned with an oil-free bronzer gel that gives a natural, healthy, and glowing tan look. The tanning gel melts into the skin, giving it a glowing bronze shade. It is non-irritating, suitable for all skin types, allergy-tested, 100% fragrance-free, and ophthalmologist-tested.

Oil Up

The NUXE brand, known for its natural-origin ingredients, introduces Huile Prodigieuse Florale, a versatile oil joining the brand's iconic series. The oil contains a complex of seven luxurious botanical oils that provide moisture and nourishment: Borage for anti-wrinkle, Macadamia for protection, Hazelnut for nourishment, Sweet Almond for softening the skin, Camellia for moisture and anti-aging, Argan for repair, and Vitamin E for antioxidant and protection.

It offers 8-hour hydration, proven antioxidant effect, 30% reduction in stretch marks, and 80% hair restoration. The oil has a floral-fruity fragrance of magnolia, pink grapefruit, and musk. NUXE also launches NUXE Hair Prodigieux®, a 4-step hair care series for intensive treatment, repair, and nourishment.

The series includes: pre-shampoo nourishing mask combining fermented pink camellia oil with castor and jojoba oils for shiny hair; sulfate-free botanical shampoo that thoroughly cleanses and gently removes dirt and impurities, containing four natural-origin active ingredients and fermented pink camellia oil for a shiny finish and silky touch; silicone-free conditioner with fermented pink camellia oil and pro-vitamin panthenol for a radiant shine; and concentrated moisturizing cream with fermented pink camellia oil and quinoa extract for intense nourishment.

Britain in Israel

Straight from London, the luxury men's fashion brand Hackett, connected to the world of sports and luxury cars, has arrived in Israel. Hackett has collaborated with the British "Aston Martin" and is the official outfitter for Formula E in 2024 with a sports collection created for the competition.

Hackett's history dates back to 1983 when Jeremy Hackett opened a second-hand clothing store on King's Road in Chelsea. He created clothes blending traditional styles with contemporary cuts, providing solutions for those seeking Savile Row expertise—London's street synonymous with high-quality bespoke tailoring and tradition since the 19th century—at attractive prices.

The brand has stores in over 160 countries worldwide and now also at the TLV Mall in Tel Aviv.

Back to School

Kravitz, one of the largest and leading chains for back-to-school supplies, launches a collection with all the latest innovations and offers a comprehensive range at various price levels for each category, allowing everyone to update with quality and safe supplies.

The product mix combines leading brands, exclusive models, and exclusive benefits with the house brand Kravitz, which continues to expand, including: Sketch Bloom, Street Art, Pixie, and more. Amit Shabtai, Kravitz's trading and import manager: "Our strategic decision to hold at least three price levels in each product category is an important step that allows us to serve a broad and diverse customer base. Every customer can find the right product for their needs and budget, with the confidence that all products meet the stringent standards of the Standards Institute."

Kravitz has doubled its line of discounted products this year, which will be available throughout the year, offering market-breaking stock prices.

Beers for Soldiers

In 2007, the Beer Day tradition was born in Santa Cruz, California. What started as a small local event in the western United States has become a global celebration. Tiv Ta'am is ready for the big day in August, launching Jem's IDF—a special edition beer in tribute to IDF soldiers—from the Israeli Jem's brewery. 10% of its sales will be donated to rehabilitate IDF soldiers injured in the "Sword of Iron" war, alongside various beers from Israel and around the world.

Yossi Shalev, Tiv Ta'am's VP of Commerce: "Tiv Taam operates extensive alcohol departments in the large chain stores. The chain markets over 500 different beer products worldwide in all types of packaging and sizes." Daniel Alon, CEO of Jem's: "We are excited to launch this special beer, expressing our appreciation for IDF soldiers and security forces."