Brand news: Science in the service of beauty and the award-winning basket

The brand that innovates and excites

The prestigious LANCÔME cosmetics brand continues to make the impossible possible and proves that 40 years of groundbreaking research do not go hand in hand with the launch of a powerful anti-aging eye serum in the Renergy series.

Lila Alper, Lancome Marketing Manager: "The brand will celebrate 90 next year, there are not many brands that you can look back and see their tradition on the map in Israel and in the world, from the beginning of the war, we did not know how the luxury category would behave and we noticed a double-digit increase, the third category that is growing in luxury is The skin care category, which makes up 13 percent of the luxury market in Israel and Europe, we saw that despite the war, we behave like the Europeans and still the potential in Israel of using skin care products is not realized, the fastest growing category in the skin care field is protection from the sun." 

The serum contains a powerful combination of active ingredients and 3 formulas enriched with a new SNK-peptide-tripeptide that has been proven in laboratory conditions to reduce the contraction of muscle fibers and contributes to the smoothing and tightening of dynamic wrinkles and expression and laughter lines, helps reduce the signs of aging of the eye contour, provides an eye-lifting effect. Another from Lancome, Idol Tint - a multi-purpose product that is used as an eye shadow and blush for the cheeks in 7 shades, with a matte or shimmer finish that is also used as a sculpting highlighter, the tint has a flexible and ingenious double-sided applicator that helps create the desired look, a flat side for applying eye shadow and blush and a thin side For drawing eyeliner, the formula lasts up to 16 hours, including water resistance.

You don't need a mirror to put on makeup

If you like to apply your makeup with your fingertips, you should know that the international makeup brand M.A.C, launches in the iconic Glow Play series, new products with unique care formulas, without parabens, paraffin, mineral oil, perfume and animal ingredients.

Eran Kraus, CEO of MAC said that this is a renewed version and according to the reaction in the market, it is going to be a great success.

Hadas Binor, manager of MAC training in Israel: "Blush is the trend of the summer, the product is magic, it has a great blurring ability and everyone can be their own makeup artist. If you want a glowing look, you can mix it with a serum, this is a versatile product, the textures are pleasant and not You need a mirror to put on makeup."

"The products: Glow Play Tendertalk Lip Balm - a moisturizing lip balm with a unique formula that has pH technology that helps match the shade of the lipstick to the lips, can also be used as a glossy blush or as a base for eye shadow, it is enriched with moisturizing and nourishing ingredients that strengthen the skin barrier of the lips and 91% ingredients of natural origin such as oil Jojoba and sunflower seeds, shea butter, the packaging is made from recyclable materials.

The formula contains nourishing ingredients: vitamin E, jojoba oil and grape seed oil, suitable for use on the lips as well, in 12 shades, as the shades sold to date, new shades are added. Its compact packaging contains approximately 43% recycled plastic. 

Available in 9 lovely shades. Another product is Glow Play Cushiony Blush - a creamy and flexible blush, for natural blushing, a healthy and radiant look, which blurs the appearance of pores and wrinkles.

Light to the skin

Want a glowing and vital skin look? Pola Blick, the woman and the brand, is launching in honor of the event season, a glowing treatment during which essential vitamins are injected into the facial skin, the treatment is carried out with the help of a new device in Israel that combines several technologies that encourage the production of collagen.

The pampering and professional treatment, firms and stretches the skin of the face and neck, the combination of the three technologies at the same time, gives the skin a deep holistic treatment to the layers of the skin and maximizes the effect, when the result is an immediate stretching effect, firming and emphasizing the cheekbones.

The treatment begins with a skin diagnosis, cleansing, vitamin C peeling to remove dead skin cells, a pearl mask that gives a glow (at home it is recommended to mix the mask with the moisturizer to give extra glow). The second part of the treatment is done with the help of professional equipment that is customized for each one, the equipment combines a variety of technologies that work at the same time: ultrasound, mesotherapy and phototherapy, the treatment ends with the application of a serum to nourish the skin.

lit and protected

With over 120 years of research and active ingredients for skin care, the luxury brand Shiseido, launches Revitalessence skin glow foundation, a make-up with glowing results even after removing the makeup, thanks to fermented kefir and niacinamide - powerful probiotic extracts, fueling the ability to maintain A healthy skin barrier and a natural and radiant tone, where within a week, the fine lines are reduced and the skin looks smoother and brighter.

Deborah Ross, Senior Vice President of Global Marketing of Shiseido Make-up: "We leveraged our expertise in skin science and technology to develop make-up with clinically proven care benefits", the care formula provides 24 hours of moisture and 12 hours of medium coverage with a finish Glamor. If you prefer light coverage, the brand is launching a BB sunscreen for the face with an SPF50+ protection factor, compact and easy to use that gives shade and high protection to the face, ideal for use when you want a shade and not full make-up coverage.

The SynchroShield technology, of the product, is a protective scarf that becomes more powerful when in contact with water or sweat, the Quick Dry technology, quickly dries the sweat and maintains a fresh look, available in 5 shades.

Baby skin

The French dermo-cosmetics brand La Roche-Posay launches a sun protection lotion 50SPF, in an innovative formula suitable for the delicate skin of babies from 6 months of age. The cream provides optimal protection for the skin of the face and body from sunlight and UVB-UVA rays. The lotion has a soft and velvety texture, easy to apply, is not greasy or sticky, without perfume, does not leave white marks.

The formula contains a minimal amount of components, carefully selected in order to provide complete safety, it is enriched with shea butter of natural origin that moisturizes, soothes and helps strengthen the natural skin barrier. The product is hypoallergenic and tested under dermatological supervision, even on sensitive skin.

Boxes with heritage

The nostalgic Tupperware brand, which has existed since 1946, became famous through a door-to-door and house-to-house marketing method. In 2020, the company Acomix - an importer of Tupperware to Israel, began selling the brand's products online for the first time, and now they can also be obtained in Hamashbir Lazarchan stores, in the Hamashbir Lazarchan 365 online store. Among the products To be sold online, items from the brand's new line that will be sold only at Hamashbir Lazarchan branches, among them: a trio of modular classic bowls that can be stacked on top of each other with a leak-proof sealed lid that preserves the freshness, taste and texture of the food; Transparent bowls of different sizes suitable for taking to work with a light meal, salad, fruit; Set of 3 multi-purpose bowls with a sealed and leak-proof lid.

Sigal Caspi, manager of the home department in the Hamashbir Lazarchan chain: "We welcome the entry of Tupperware into the Hamashbir Lazarchan stores and to enrich our range of products with products of an international brand known for high and uncompromising quality."

The basket of baskets

The Israeli Lipsky laundry basket from the Hamat Group was awarded as one of the 9 recommended laundry baskets in the US, thanks to a ventilated rattan design, a lid that hides the laundry, a selection of colors, a recessed handle for easy opening and handles on the sides for easy and convenient carrying.

Yehuda Cohen, CEO of Lipsky: "Lipsky's export scope, which is about 30% of the company's activity, includes a variety of household products made of polypropylene, including sets of trash cans and toilet brushes, laundry baskets, storage baskets, laundry tubs, a toilet brush containing the detergent and a folding laundry tub that were registered as a patent.