Brand News: The Brands that Supports Coffee Shops Affected by War

The Strength of Blue and White

The Active Stornepol Brand was born at the peak of the Corona crisis, during the Iron Sword War. The brand grew and proved that crises can lead to growth. It all began with a meeting at a gym of three young and ambitious men - Yehav Honig, Jordan Doitch, and Dor Kadim. They decided to establish a sporty fashion brand that empowers women and provides them with confidence through diverse and functional collections for all body types, in sizes XXS to XXL at an accessible price that doesn't compromise quality and style. 

Stornepol was born in a small apartment in Haifa and became a leading fashion brand online, with about 40 collections in a variety of models, styles, and new and changing designs, as well as accessories and complementary products. The brand has a thriving Instagram page with content and a community of influencers who bring their own color and community.

 In 2022, it experienced explosive growth of 200%, and the sky's the limit. Stornepol was founded with the goal of empowering women, and this commitment is reflected in the added value to customers with values of equality, security, and empowerment for all communities, ages, and sectors. In honor of Breast Cancer Awareness Month, a pink collection was launched - a symbol of the struggle, and the brand partnered with the "One of Nine" Association to raise awareness of breast cancer in Israel. As an Israeli brand, they did not stand idly by; they connected with the "Lettet" organization and distributed products to soldiers in the field and refugees in hotels. 

The business aspiration for 2024 is to grow both online and offline, expand the brand to additional audiences in the categories of fitness and lifestyle products, basic clothing, and men's clothing collections. They also plan to expand sizes to 3XL, provide leggings for tall individuals, and conquer the world, mainly in England, Australia, and the United States, with a projected growth of 72%.

The Old is Dead, Long Live the New

Etat Libre d'Orange is a French perfume house founded by Etienne de Swardt in 2006. Its leading motto is "Le parfum est mort, vive le parfum!" which translates to "The old perfume is dead, long live the new perfume!", indicating that it is a different, avant-garde, and rebellious perfume house. 

Etienne de Swardt, the perfumer, was born in South Africa and his life journey led him to Paris - the perfume capital of Europe, where he worked on various projects for the luxury fashion house Givenchy, creating fragrances for pets. When he left Givenchy, Etienne started his own perfume brand, breaking free from the demands of the traditional perfume industry and pushing all boundaries of normativity. De Swardt created a series of fragrances that celebrate the sensuality and eroticism of humans, with creative scents, degrees, and visual elements that have accompanied the brand over the years. 

The brand Etat Libre D'Orange is audacious, daring, liberated, creative, unique, and has a different perspective. It focuses on human desire, freedom to love and be loved, with sexy blends that defy conventions, breaking rules and, in short, rebelling and being alive.

 In the classic series, there is an eclectic collection of daring, original, and unique scents that pay tribute to the art of perfume creation, with each creation expressing eternal potential and a new invention to the world of fragrances. 

The Extraordinaire series is a unique and superlative collection that presents a line of scents characterized by their mystique, intensity, and uniqueness, capable of arousing us and evoking a sense of eternity on the skin.

Sculpted and Illuminated

We love the makeup palette that contains the perfect colors in one box, the international makeup and skincare brand IL MAKIAGE launches the Sculpting 3-in-1 palette, suitable for both daytime and evening makeup. 

The palette harmoniously combines three precise shades for shading, warming, and highlighting. Each color is rich in pigment and pearls, baked on original terracotta tiles using unique micronization technology. They absorb light particles that scatter on the skin, emphasizing the natural glow of the skin throughout the day. 

The products can be used wet or dry, and the possibilities are endless in creating looks and highlighting different facial features. The products contain jojoba oil for moisture and softness, vitamin E for anti-aging effects and protection against environmental damage, and they are paraben-free and not tested on animals. The products are available in IL MAKIAGE stores nationwide and on their website.

A Classic at your Fingertips

Long or short, rounded, square, or pointed nails, what matters is the nail polish color. The experts of the iconic brand Essie reveal the winter colors so that everyone can find what they are looking for. The colors include: Licorice - the iconic black, number 88; Aruba - royal blue, number 92; Forever You - deep cherry red, number 57; and Marshmallow - off-white, number 3. 

These colors can be found in Super-Pharm branches, Super-Pharm online, and selected pharmacy stores.

The Israeli Choice

Lipglosses always upgrade the look, the Lipgloss team of the SACARA network is brilliantly finished with long-lasting pigment, the unique formula contains nourishing ingredients that provide moisture and softness to the lips, the brush allows for easy and uniform application. Available in 20 different shades. 

Another product from the SACARA network, #2 - #10, is a range of body creams enriched with aloe vera and chamomile extract, which nourish the skin, protect against dryness and cracks, the creams are quickly absorbed and leave the skin soft and smooth to the touch. 

The series includes 5 scents that match the fragrances of recently launched perfume series. The scents: #2 Amber scent; #5 - luxurious unisex scent; #7 - sweet scent; #8 - fruity and sparkling scent; #10 - romantic scent. 

And it is allowed to get excited, the network is committed to the fight to bring back the kidnapped and as a sign of support for the families, it launches a yellow ribbon for mobile phones with a heart pendant on which is written: BRING THEM HOME NOW, as all profits go to the families of the kidnapped. Available in network stores throughout the country and online.

Mini Scoop

On the occasion of Family Day, the SCOOP network launches the mini-me trend that has conquered the networks, where parents dress their children like them, because there's nothing like a family photo to get likes. The collection includes a wide variety of fashionable and comfortable models, including sneakers, boots, booties, flip flops, moccasins, and slippers. 

The color palette includes pastel pink, blue, and purple, as well as classic colors such as cream, black, white, and more. Available in SCOOP stores in sizes: women: 36-41; children from 24; men: 40-45.

Coffee Stop

The Israeli coffee brand, Elite, connected to the country and the people of Israel, has decided to support Israeli businesses that have been affected by the war. They have created a special series of coffee capsules called "The Israeli Series," inspired by the coffee blends of the affected coffee houses. The packaging features the stories of the coffee houses and their owners, with 10% of the proceeds being donated to the rehabilitation of these coffee houses. The company promises to continue proudly waving the flag of Israeli coffee culture. The series includes: "Coffee Basivuv" - a coffee house located at the Negev Gate, with a strength level of 07; "Oryosss Coffee" - a coffee house in Kibbutz Erez and in Sderot, with a strength level of 10; "Al Hagvul Coffee and Taboon" - a coffee cart in Moshav Shetula, with a strength level of 14. The capsules are available for purchase in all marketing networks and on the Elite coffee website. 

Yotvata, from the Strauss Group, is launching a special edition of "Yotvata PRO with no added sugar in strawberry and white chocolate flavor" as part of their protein milk drinks without sugar series. Yotvata PRO is a protein-rich milk drink (25g) with no added sugar and reduced calories, 140 calories per bottle and 0% fat. 

Yotvata is also expanding its beloved Ice Coffee series, launched in 2019, with a classic cold coffee without added sugar. The series offers a variety of flavors in three strength levels: refined, classic, and strong, with 100% quality Arabica coffee beans as the source of the coffee.