Donors vs Buyers: Survey on second hand clothing day

On the occasion of "Second Hand Clothes Day" which is celebrated today (25.8) around the world, the Wizo organization conducted a crack designed to examine the habits of the public in buying clothes in second hand stores. The survey was conducted by the Rushink Research Institute. This is an internet survey among 620 respondents; A random, national and representative sample, of ages 16 to 64, connected to the Internet.  

"World Second Hand Clothing Day" aims to raise awareness and the importance of buying second hand clothes, the impact on the world of fashion and clothing recycling, through social activities such as donating clothes to non-profit organizations, exchanging clothes with friends and relatives, buying clothes in second hand stores and more.

The survey shows that 61% of the public reports that they have donated clothes to second-hand stores in the past, while 28% of the Israeli public bought clothes at a second-hand store. 20% of second-hand buyers report that the increase in the cost of living is a significant factor for this. Among those who already buy second hand, the main factor that can encourage them to buy more is attractive prices. The same is true among those who have not yet bought in a second-hand store, the main factor that will encourage them to buy - attractive prices.

The survey also shows that, among buyers of clothing and footwear in second-hand stores, an overrepresentation was detected in the audiences - women, ages 16-29 and Jews: 28% report that they purchased second-hand in the last year, an increase of 7% compared to their purchasing habits in the previous year, of which 34% Women compared to 26% men, 40% young people between the ages of 16 and 29, 31% Jews compared to 23% Arabs. 

According to the chairman of Witzo Israel, Ora Korazim, "the findings of the survey illustrate that the increase in the cost of living, together with the growing demand for vintage clothes and sustainable fashion, has a direct effect on the purchase of second-hand clothes. The public is aware of the importance of donating clothes to second-hand stores, but is afraid to purchase due to lack of familiarity with the second-hand world, which is gaining momentum and becoming a global trend. We see more and more women, men, girls and teenagers, fashionistas and opinion leaders visiting our clothing stores to find unique and high-quality clothing items at social prices, thus becoming a fashion leader at a social price and contributing to society and the environment."

Korazim emphasizes that "all clothing proceeds are intended to help women, girls and children who are in the cycle of violence and welfare. Also, people referred to the clothing stores from welfare are entitled to receive items free of charge for each member of the family, four times a year."

Cost of living effects 

In response to the question to what extent the economic situation and the increase in the cost of living caused you to buy clothes and shoes in a second-hand store, 20% indicated that the increase in the cost of living is a significant factor in purchasing second-hand, 29% reported that to a partial extent, while 26% indicated that the economic situation and the increase in the cost of living had little effect . 

The survey examined the barriers to buying second-hand and found that the main barrier at 50% is previous use by someone else, another barrier at 26% is that there is no second-hand store in the neighborhood, while 13% of the respondents stated that fear of the quality of the clothes is a barrier for them. 

Among those who have never shopped at second-hand stores, the main motivations that may encourage second-hand buying: 32% stated that the knowledge that the prices are attractive would make them buy at a second-hand store, 28% stated that the main motivation that may make them buy is the accessibility of the stores near their surroundings, 25% stated To know that the items are unique, 19% stated that it is important for them to know that most of the profits are donated to various associations, and 17% stated that the knowledge that buying a second-hand garment will help save the planet will make them purchase at a second-hand store. 

Among those who have previously bought clothing at second-hand stores, the main motivations that may encourage another purchase: 59% indicated attractive prices, 45% indicated physical proximity to the location of the stores, 40% indicated finding unique items in the stores, 27% indicated that they would shop at a second-hand store if they knew that most The profits are donated to various associations, and 27% referred to the importance of protecting the planet.  

Wizo's clothing stores will celebrate "World Second Hand Clothing Day" during the coming week at a sales event with sales, unique benefits, 1+1 promotions and more.