Electric and named Vitality PRO: a refreshing experience for the teeth

Oral-B Presents: Upgraded refreshing experience for sensitive teeth and gums with the new and advanced electric toothbrush Vitality PRO. The new toothbrush enhances the daily refreshing experience and allows individuals with sensitive gums and teeth to enjoy the benefits of an electric toothbrush.

 The advantages of Vitality PRO: diverse action modes - the new toothbrush has three unique action modes for daily refreshing, including a new and unique mode that allows gentle and precise cleaning of teeth without causing discomfort, even for people with sensitive teeth. 

Smart timer - the new toothbrush includes a smart timer that alerts the user after 2 minutes of refreshing, to ensure an optimal refreshing time that supports oral health. New and highly efficient battery - the new battery in the Vitality PRO toothbrush lasts up to approximately 10 days between charges and allows daily refreshing without worrying about recharging the toothbrush.

Electric toothbrushes have clinically proven advantages over manual toothbrushes. Oral-B Vitality PRO users benefit from 100% more plaque removal, deep and thorough cleaning, and maintaining gum health (compared to manual toothbrushes).

Oral-B® is a leading brand in the global dental brush market and is valued at approximately $5 billion. The brand belongs to Procter & Gamble and offers manual and electric toothbrushes for children and adults, toothpastes, mouthwash devices, and interdental cleaning products such as dental floss. The recommended retail price is 150 shekels, subject to the discretion of the consumer.