Especially for summer: French beer brand 1664 Blanc launches new can

Just in time for summer, French beer brand 1664 Blanc is launching its beloved beer in a specially elegant package for the hot months—a new can that's enjoyable to drink anywhere, including, of course, at the beach and by the pool.

This summer, there's no need to struggle with heavy, cumbersome glass bottles that take up all the space in your bag. The lightweight and innovative can of 1664 Blanc allows you to enjoy the same beloved beer easily and conveniently—whether at the beach, on a hike, or simply on the grass near home after a busy day at work.

Maximum convenience is not the only advantage of the new can. Unlike heavy and fragile glass bottles, lightweight aluminum cans are less harmful to the environment and much easier to recycle.

1664 Blanc is a light and refreshing wheat beer with a unique flavor profile. Its familiar taste comes from the perfect harmony of refreshing wheat beer with citrus notes, exotic fruits, and a touch of spices, including coriander.

The unique and high-quality taste of 1664 Blanc comes from an ancient French tradition of premium wheat beers. Yet, it also presents a refreshing twist with an innovative and refreshing approach. The result? A light and sophisticated beer, perfect for hot days.

In collaboration with 1664 Blanc