Fashion house launches image campaign entirely created by AI

Fashion house MARC CAIN is launching an image campaign this week, created using AI technology, to introduce its Fall/Winter 2024/2025 collection. The campaign will also be released in Israel to mark the launch of the Fall/Winter 2025 collection, featuring promotions on social media and in flagship stores at Ofer Ramat Aviv Mall and Mamilla Mall in Jerusalem.

MARC CAIN continues to set new and groundbreaking standards in the fashion world, this time through an impressive integration of artificial intelligence (AI) in its upcoming Fall/Winter 2024-2025 image campaign.

The campaign, created almost entirely using computer technologies, presents MARC CAIN's vision of innovation. The central idea was to showcase models in breathtaking scenes of colorful flower fields that blend elegantly with the bright colors and striking patterns of the new collections.

Using advanced AI software, all the elements in the images—from the vibrant flower fields to the models themselves—were generated with precision by artificial intelligence. Only the clothing items represent the brand's real attire, designed in the studio.

The result is a stunning image campaign that embodies the collection's motto, "Boundaries Blend," where the lines between reality and the virtual world are blurred or redrawn to create an immersive and groundbreaking experience that fuses both worlds.

"The Fall-Winter 2025 image campaign reaffirms MARC CAIN's commitment to innovation and the integration of advanced technologies in fashion," said Helmut Schlotterer, one of the owners of the fashion house. "We are committed to leading innovation and enhancing the connection between the brand, customers, and reality." According to Schlotterer, "This initiative highlights the brand's vision to create captivating fashion experiences while making optimal use of advanced technological capabilities. MARC CAIN continues to set a new bar in the fashion industry, redefining boundaries across various media."

The MARC CAIN campaign will also be launched in Israel to mark the new collection's debut in the country. It includes social media promotions and advertisements in flagship stores at Ofer Ramat Aviv Mall and Mamilla Mall in Jerusalem.