Fearing mental harm: TikTok to block filters for users under 18

TikTok is having a mental impact on children and teenagers, and the Chinese video app will implement new restrictions: The social media platform, which has become an integral part of young people's lives worldwide, announced new rules to prevent users under 18 from using certain filters.

This move comes in response to growing concerns about the impact of these filters on young people's self-image and mental health. The announcement, revealed at TikTok's European Safety Summit in Dublin, reflects the platform's concern about harming the emotional well-being of children and teenagers.

The decision is based on new research conducted in partnership with the British organization Internet Matters. The study examined how digital platforms influence the identities of young people.

One of the key findings was the distinction between playful filters, such as animal ears, and filters that realistically alter appearance.

While playful filters were seen as positive, filters that affected appearance raised concerns among teenagers and their parents, especially since it is often unclear when they are used. Many teenagers reported that these filters reinforced feelings of dissatisfaction with their natural appearance, which could lead to negative consequences for self-esteem, even affecting mental health.

To address these concerns, TikTok decided to limit the use of appearance-altering filters to users aged 18 and older. In addition, the platform will provide clear information about the effects of these filters. This announcement comes alongside other initiatives aimed at empowering users and fostering a culture of authenticity and respect.

Developers working with the TikTok Effects House platform will receive new guidelines intended to ensure a deeper understanding of the unintended effects of certain filters.

In addition to the filter restrictions, TikTok announced that it continues to develop innovative solutions to address harmful content or mental distress among its users. The platform revealed plans to expand its mental health support services offered through the app, including referrals to professional organizations in cases of harmful content reports.

During a pilot program conducted in France, for example, it was shown that connecting users to professional support services, alongside addressing their reports, led to positive outcomes. The initiative will soon be expanded to 13 countries in Europe. The services will include free psychological counseling, emotional support, and additional resources to help users in real-time.

TikTok also announced that by the end of this year, it will invest nearly €2B in safety initiatives, aiming to protect 175 million users in Europe. With the new transparency center opened in Dublin, the company aims to lead the industry in joint initiatives with external organizations.