From Instagram page to skincare brand: Digital entrepreneurship story

Imagine an Instagram page that becomes a successful fashion brand, then decides to enter the world of skincare. Sound like a distant dream?

Not for Sporty & Rich. The brand, which started as a digital inspiration board for a 21-year-old girl, is about to launch a skincare line that threatens to shake up the industry. What is behind this bold move, and how does it reflect the changes in the world of fashion and beauty? A glimpse into the fascinating story behind one of today's most talked about brands.

הצגת פוסט זה באינסטגרם

‏‎פוסט משותף על ידי ‏‎Sporty & Rich‎‏ (@‏‎sportyandrich‎‏)‎‏

In the world of fashion and lifestyle, we often witness brands evolving beyond their original boundaries. Such a fascinating case is now happening with Sporty & Rich, a brand that started as a digital inspiration board and grew to become a household name in the fashion industry. Now, the brand is facing another significant step - entering the world of skincare.

הצגת פוסט זה באינסטגרם

‏‎פוסט משותף על ידי ‏‎Sporty & Rich‎‏ (@‏‎sportyandrich‎‏)‎‏

The story of Sporty & Rich begins in 2015, when Emily Oberg, a young Canadian only 21 years old, created an Instagram page that displayed photos in a nostalgic retro style. The page, designed to reflect a healthy and aesthetic lifestyle, quickly became a phenomenon on social networks. What started as a digital project, turned into a successful fashion brand, and is now expanding into a whole new field.

The new Sporty & Rich line is not just another skincare brand. It represents a direct continuation of the philosophy that underpins the brand - a healthy, enjoyable and aesthetic lifestyle. Oberg, who has dealt with an autoimmune disease in the past, brings to this line personal experience and a true passion for health and wellness.

In collaboration with Sierra Sherwin, a renowned expert in the field of skin care product development, Oberg created a line consisting of five basic products. The line includes a cleansing lotion for the face, a face spray rich in vitamins, a multipurpose balm, a nourishing body oil and a restorative hand cream. Each of these products reflects the minimalist and effective approach of the brand.

What makes the Sporty & Rich skincare line unique is the emphasis on natural and organic ingredients. Papaya extract, algae from the Mediterranean Sea, vitamin E and aloe vera are just some of the carefully selected ingredients. The line complies with the strict regulations of the European Union, is vegan, free of parabens and gluten, and has undergone dermatological tests for sensitive skin.

The philosophy of "less is more" guides the new line. Instead of flooding the skin with many ingredients, the goal is to provide the most essential ingredients in an efficient way. This approach is designed to restore the skin's natural barrier and allow it to function optimally.

Sporty & Rich emphasizes its commitment to the environment also in the new care line, and declares that all products are made from sustainable materials in environmentally friendly production processes. With the launch of the care line, Sporty & Rich joins the competitive beauty market. The brand offers not only products, but also an approach to skin care that integrates with healthy lifestyle trends and environmental awareness.

In Israel, the new Sporty & Rich skin care line will be available at Factory 54. The products will be sold at the flagship store in the Ramat Aviv mall and on the chain's website. The line includes five main products: a face cleansing lotion, a multivitamin face spray, a multipurpose balm, a nourishing body oil and a restorative hand cream. The prices of the products range from NIS 149 for the hand cream to NIS 249 for the body oil.

The arrival of the Sporty & Rich skincare line at Factory 54 demonstrates the growing trend of integrating international fashion and lifestyle brands into the local skincare market. This raises interesting questions about the influence of fashion brands on the skincare market in Israel and the preferences of local consumers.

הצגת פוסט זה באינסטגרם

‏‎פוסט משותף על ידי ‏‎Sporty & Rich‎‏ (@‏‎sportyandrich‎‏)‎‏

It remains to be seen how the new line will be received in the competitive market of care products, and how it will affect the position of the brand in the industry. The move demonstrates how brands that emerged from social networks are trying to expand their presence and adapt to changing trends in the market. Will Israeli consumers connect with the brand's philosophy?

Will the prices match the local market?

The answers to these questions will become clear as the products become available and accepted by consumers in Israel.