From the mall to digital: Kenneth Cole launches a new fashion website in Israel

The Hamashbir Lazarchan Group continues to expand Kenneth Cole's operations in Israel: After a development process lasting several months and an investment of approximately NIS 1.5M, the chain is launching a new and independent e-commerce website for the American brand.

The new website will offer a variety of categories, including women's and men's fashion, footwear, accessories, sportswear, underwear, textiles, grooming products, and luggage, with home delivery costing NIS 19.90.

"We are excited to launch the new e-commerce website for the Kenneth Cole brand in Israel," says Rami Shavit, CEO of Hamashbir Lazarchan Group. "Over the past two years, we have worked to expand the brand's operations in Israel by developing new categories, establishing independent stores, and engaging in extensive marketing efforts as part of a strategic vision that positions the brand as a significant growth engine for the Hamashbir Lazarchan Group."

This move follows the opening of two standalone stores for the brand at the Golden Mall in Rishon Lezion, the Ayalon Mall in Ramat Gan, and the Queen of Sheba Mall in Eilat. Simultaneously, the group is expanding the brand's international operations in Europe and recently signed an agreement with GLOBAL-E, which will invest $3M in exchange for 19% of the brand's activities in the European Union and the United Kingdom.