Hashachar Ha'ole chocolate increases in price by 10%

After a short respite, a price increase again, of one of Israel's favorite products.

The Hashachar Ha'ole company, producer of Hashachar Ha'ole spread, is raising the price of its products by between 8% and 10% on November 1st.

Among the products that will become more expensive: a chocolate spread weighing half a kilogram and a kilogram under the supervision of the Beit Yosef hospital, 400-gram compound chocolate fur baking chocolate, cocoa powder, milk spread and the price of the company's flagship product, Hashachar Ha'ole spread weighing 500 grams will jump by 10%.

In the letter that the company sent to retailers last week, it states that the price increase is coming, "in light of the large price increases in production inputs, and the crazy increase in the prices of raw materials."

It was also written there, "In the last year, despite the war and the economic situation in Israel, we absorbed all the costs and continued the promotions. Therefore, we have no choice but to raise the prices."

The cost of living in Israel is breaking records when last month the Central Bureau of Statistics updated that the consumer price index rose by 0.9% in August. In the last twelve months, the consumer price index rose by 3.6%. A jump was also recorded in the annual apartment price index, which rose by 5.8%.

Notable price increases were recorded in the sections: fresh vegetables which increased by 13.2%, transportation which increased by 2.8%, housing which increased by 0.6%, education, culture and entertainment which increased by 0.5%, apartment maintenance which increased by 0.4% and food which increased by 0.3 %.

According to the State Comptroller's report published at the beginning of the year, food prices are 51% more expensive compared to the EU countries and about 37% compared to the OECD countries.

The report found that the importers of food and toiletries in Israel enjoy "abnormal profitability" in the absence of sufficient competition, especially the ten largest importers, who together hold a combined market share that exceeds 50% of the entire food and consumer products industry.