HOKA expands the running revolution with the launch of SKYFLOW

HOKA, one of the fastest-growing brands in the running and walking shoe industry, has quickly become a leading name in the market, offering a wide range of shoes for running, walking, and adventure sports. SKYFLOW is further evidence of HOKA's commitment to continuous innovation. This new model is designed to increase athletes' weekly running volume and facilitate easier daily workouts.

SKYFLOW features a new sole geometry inspired by HOKA's carbon models, upgraded foam polymer, and a combination of advanced technologies: an enhanced sole with SCF EVA foam, providing exceptional bounce and shock absorption, allowing runners to increase their training volume while reducing strain on their joints. The Active Foot Frame™ technology: This unique system wraps around the foot and stabilizes the heel during the landing phase, reducing the risk of injury and improving stability while running. The innovative upper made of double-layered Jacquard knit: A winning combination of comfort and ventilation, featuring two layers with enhanced breathability at the toe and sides, as well as a soft, pleasant-touch inner layer and a thin, ventilated outer layer. Additionally, the slim tongue of the shoe is attached with wide straps to the sole's base for optimal fit and stability while running. An advanced rocker profile allows runners to take steps with reduced effort and smooth foot movement, contributing to improved energy efficiency during runs.

"SKYFLOW represents the next generation of daily training shoes," says Meir Kanar, CEO of New Run, HOKA's distributor in Israel. "It embodies our commitment to continuous improvement and our deep understanding of runners' needs. With SKYFLOW, we are not just providing a shoe—we are offering a platform that enables runners to go further, faster, and with greater comfort."

The development of SKYFLOW builds on HOKA's extensive experience in producing world-class performance shoes. This model, inspired by the company’s advanced carbon models, combines the technology of professional racing shoes with the comfort required for daily training.

The model is unisex, available in women's sizes 36-42 and men's sizes 41-48.