HOKA's youth footwear line launches in Israel

HOKA, one of the fastest-growing running and walking shoe brands in the world, is expanding its reach by launching its first youth footwear line in Israel. The collection features the brand's iconic models—CLIFTON 9 and MACH 6—renowned for their exceptional comfort and impressive performance. These popular designs are now available in youth-specific versions, combining the style and comfort that HOKA is known for.

The CLIFTON 9 YOUTH and MACH 6 YOUTH (priced at NIS 560 per pair) are designed to meet the unique needs of teens, catering to a wide range of activities, from walking and playing to training and running. Lightweight and highly dynamic, the shoes offer superior shock absorption and feature a rolling sole design for smooth, effortless movement.

The first release of the youth collection, available in unisex black-and-white, has arrived in Israel, with plans to expand the color range soon to include the brand's signature bold hues.

Meir Kanner, CEO of New Run, commented:"Our youth, the future generation, are active and influential. We meet them, talk with them, and have recognized their growing demand for HOKA shoes. We're excited to introduce HOKA's youth line to Israel, offering footwear perfectly tailored to their needs in terms of comfort and design. After introducing HOKA's apparel line in early 2024, we're proud to end the year by launching another collection—this time for the younger generation. Our customer base is growing, and we will continue to expand into new sports and lifestyle sectors."

Galit Birenbaum-Navon, HOKA's Marketing Manager, added:"CLIFTON and MACH were natural choices for launching HOKA's youth line in Israel, as they are among our most beloved models. They offer the ideal blend of comfort, performance, and style, making them the perfect entry point for our expansion into the youth market. In 2025, we aim to broaden the youth line with additional models and fresh, vibrant color options for our popular designs."

The new youth models are available for purchase at New Run stores and on their website.