Edan Alterman replaces Haim Hecht in rebranding campaign

Stand-up comedian and actor Edan Alterman will lead the rebranding effort of one of Israel's largest electrical product chains, Olam Hakolnoa Vehashmal, replacing Haim Hecht as the network's presenter.

Olam Hakolnoa Vehashmal claims to be experiencing constant growth, offering a vast range of white goods including washing machines, refrigerators, vacuum cleaners, air conditioners, as well as advanced television screens and sound projectors. The leading brands featured include BOSCH, AEG, SAMSUNG, LG, SHARP, YAMAHA, JBL, DYSON, NINJA, and more.

Edan Alterman has been a prominent figure with his stand-up performances, theater appearances, television roles, and recently, viral videos on social media featuring his children. In the past year, he has also created educational videos online. Alterman is best known for his involvement in the comedy group Platfus, his comedic collaboration with Avi Grainik, and his role as Miki Bernstein in the sitcom "Life Isn’t Everything."

Olam Hakolnoa Vehashmal, established in 2001, operates over 20 branches from north to south, including Kiryat Shmona, Tel Aviv, Eilat, Petah Tikva, Netivot, Tiberias, and more, employing over 100 workers.

Daniel Bar Sade, VP of Marketing at Olam Hakolnoa Vehashmal, stated, "We are excited to collaborate with Edan Alterman, a talented and beloved presenter among the Israeli public. Choosing Edan symbolizes our commitment to renewal and personal connection with our customers, emphasizing the wide variety of electrical products we offer. We are confident that the campaigns featuring him will bring a fresh spirit and enhance the shopping experience at our stores."