Inspired by the Olympics: Oakley's must-see eyewear collection

Just before the Paris 2024 Olympics kick-off, Oakley, the world-leading brand in sports and sunglasses, reaffirms its status as a pioneer in innovation and design. The company has announced the launch of a special eyewear collection called "The Inner Spark," which combines advanced technology with stunning aesthetics.

The new collection features six iconic Oakley models, redesigned with cutting-edge technology and vibrant colors. "The Inner Spark" is not just a marketing term; it represents the philosophy behind the collection—the understanding that overcoming external challenges begins with tackling our internal obstacles.

Optical experts note that Oakley's unique PRIZM lenses technology is a breakthrough in the field. This technology fine-tunes the colors in the activity environment, sharpens depth perception, and enhances the ability to track moving objects.

Founded in 1975 in California, Oakley quickly became a household name in the sports world. The brand is known for its collaborations with elite athletes, and this time, the new collection will be led by some of the standout athletes competing in the Paris Olympics.

However, the new collection is not just for professional athletes. Oakley offers a wide range of models, designs, and colors, including optical solutions for athletes who wear prescription glasses.

The Paris 2024 Olympics, scheduled from July 26 to August 11, is expected to be one of the year's biggest events. With more than 10,000 athletes from 206 countries, it will be the perfect stage to showcase Oakley's innovation.

"The Inner Spark" collection will be available for purchase starting next month at selected stores and Oakley's official website. With prices ranging from NIS 759 to NIS 1,119, it offers consumers a chance to connect with the Olympic spirit and feel part of the grand event, even if they are watching from their couch at home.

In collaboration with OAKLEY