Investing millions: Meet the new men's fashion brand SEBO

Introducing SEBO, a new Israeli fashion chain targeting men. SEBO is part of the Mania Group fashion conglomerate, with tens of millions of shekels invested in its establishment. According to the company's announcement, SEBO will have ten stores by the end of the year, with around 30 stores expected to open overall in the following year.

The stores will officially open on September 15, starting with four locations: City Days in Netanya, Ice Mall in Eilat, Big Fashion in Ashdod, and Grand in Be'er Sheva, along with an active e-commerce site.

SEBO is not just another fashion brand showcasing existing trends; it is a brand that believes in practicality and quality, and according to the company's statements, it was created to "set trends."

Additionally, the new brand will offer a comprehensive shopping experience that meets the growing consumer need for a ONE STOP SHOP. This means that in each store, you can purchase a complete men's wardrobe. Store collections include everything from jeans and trousers to button-down shirts, coats, jackets, t-shirts, sweatshirts, shoes, and accessories, all at very affordable and convenient price ranges.

Elior Aslan, Marketing Director of the Mania Group and owner of SEBO, said, "The brand invites you to be part of the global fashion culture through collections that offer exceptional quality and personal style. SEBO is the ultimate choice for any man looking to turn his wardrobe into a statement of style and personality. With every purchase, we guarantee a luxury and elegance experience that blends personal style with the hottest global fashion trends."

Example prices: Button-down shirts: NIS 299-399, Suits: NIS 899-999, Coats and jackets: NIS 299-699, T-shirts: NIS 149-279, Sweatshirts: NIS 229-349, Shoes: NIS 399-599, Accessories: NIS 129-349.