Is this the future of fashion? The brand changing the game

The German fashion house MARCCAIN is introducing a new approach to fashion with its Cruise 2025 collection, now launching in Israel. The collection blends cutting-edge AI prints with European craftsmanship and textile tradition, signaling the future of luxury fashion.

MARCCAIN, available in two boutiques—one at the Ofer Ramat Aviv Mall and the other in Jerusalem's Mamilla Mall—brings a new perspective to fashion. Instead of designing clothes that last only a season, each piece in this collection is made to remain relevant for many years. This begins with the selection of raw materials and continues through a meticulous manufacturing process in factories across Europe and Asia.

The fabrics, produced at MARCCAIN’s factories under strict quality control, undergo a series of tests to ensure they retain their color and shape over time. Each item is carefully checked to guarantee that its finish, color, and texture remain intact even after prolonged use. However, quality is only part of the story. The true innovation lies in the combination of advanced technology with timeless design principles.

The new collection features three main lines: Collection MARCCAIN, an everyday collection combining comfort and luxury; Sport MARCCAIN, a sporty line suited for travel and leisure; and Glam MARCCAIN, a sophisticated eveningwear collection. Each line demonstrates an exciting fusion of innovation and tradition—virtual models showcase the garments, while the fabrics are woven using traditional methods.

Sustainability is not just a marketing slogan for MARCCAIN. The brand's main factory in Germany adheres to strict sustainability standards, and the company ensures full transparency in its production processes. This approach stands in stark contrast to the "buy and toss" culture dominating the fashion industry. Prices for the collection begin at NIS 450.