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The Jerusalem Post

Key factor in customer choice of Cellular Company: Value, reception, speed

 
  (photo credit: INGIMAGE)
(photo credit: INGIMAGE)

Mobile customers seek good value, reception quality, fast browsing. Also, transparency, reliability, good service, high-volume surfing.

Good value for the price, high-quality reception and a fast browsing experience - these are the most important factors for customers in choosing a cellular company, according to a study by a geocartography group led by Prof. Avi Dagani and Dr. Rina Dagani.

According to the survey, which was carried out last June and included a national and representative sample of the population, customers are also looking for reliable, fair companies that are run transparently, with good service and personal attention, as well as surfing packages with a large volume and widely distributed infrastructure. Another interesting statistic that emerges from the survey is that about a quarter of the public is considering changing their cellular company in the coming year, with this rate being the lowest among Partner customers.

The study shows that 41% of the public has heard of or is familiar with the Private 5G technology, while the main details that some were able to mention about the technology are speed, a private network and 5G. The study was initiated by the communications group Partner, against the background of the company's latest mobile campaign that launched the mobile network for the first time in Israel The most advanced and secure in the world.

The company began to upgrade all of its cellular customers to the new network, automatically, without any additional cost and while they remain on their existing packages. All customers will benefit from the advantages of the new network: stability, security and encryption, continuity, high quality of voice and video calls and high capacity. Customers who subscribe to Generation 5 packages will also benefit from a higher browsing speed and a better service experience during congestion.

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