Kylie Jenner and Neta Alchimister launch the race for the perfect tan

The luxury cosmetics brand LANCÔME has launched a new product in its iconic series, introducing the Idôle Tint. This versatile product serves as both an eyeshadow and blush, offering 16-hour wear. Available in seven stunning shades with a choice between matte and shimmering finishes, it features an innovative applicator with a flat side for applying eyeshadow and blush, and a thin side for creating a bold eyeliner look, enhancing your makeup game.Recommended Price: NIS 169.

The BeautyCare chain is introducing dozens of new shades in various existing lipstick collections. Among the expanding collections are glosses, moisturizing lipsticks, and the FIXX matte series.Price Range: NIS 4.50-7.90.

The Life Professional therapeutic gel series offers two specially designed products for soothing the skin: a gel for calming irritated and red skin, suitable for jellyfish stings, mosquito and bee bites, and relief from unexplained itching; and Aloe Vera Forte Plus Gel, ideal for soothing, cooling, and refreshing the skin after sun exposure, insect bites, skin irritations, cracks, and minor burns.Recommended Price: NIS 29.90-39.90.

International brand Intuition launches a new innovative disposable razor set for women for summer 2024. The set includes two razors wrapped in solid soap with aloe vera extract to soften the skin during shaving—two actions in one product.Recommended Price: NIS 32.90-39.90.

Italian makeup brand PUPA introduces a new line of eyebrow gels: FIX & LIFT EYEBROW STYLER, a clear gel for styling brows that nourishes and adds volume, ideal for well-groomed brows all day, with a mini brush and densely packed bristles. The PLUMP & CARE EYEBROW GEL, available in three shades (blonde, brown, and dark brown), is perfect for filling, coloring, and thickening the brows with a light creamy gel texture that naturally enhances the brow color.Recommended Price: NIS 69.

Cosmetics brand PAYOT launches a new body care line, PAYOT NEROLI, inspired by Italian landscapes and Mediterranean gardens, centered around the calming and serene neroli scent derived from the bitter orange tree, complemented by refreshing white cedar and musk fragrances. The new body care line includes three products with natural formulas designed to pamper and treat the body: perfumed body cream, perfumed shower gel, and perfumed body mist.Recommended Price: NIS 79-115.

The Swiss luxury brand Juvena introduces two optimal facial sunscreens for summer 2024. These products feature a delicate fragrance and texture, combined with anti-aging skincare benefits. A complex of active and innovative ingredients begins to repair existing signs of aging while tanning. Additionally, the sun care products offer optimal protection against sunburn, are environmentally friendly, and are safe for the oceans. The products incorporate Juvena's exclusive and unique SkinNova SC Technology to maintain youthful skin.Recommended Price: NIS 129-135.

Kylie Jenner continues to expand the face makeup category of KYLIE COSMETICS with the launch of the new Power Plush Longwear foundation and concealer, along with matching brushes and a setting spray. The new foundation and concealer are available in 40 shades, developed specifically to match all skin tones. Enriched with moisture, they instantly smooth the skin, providing medium coverage that can be built up in layers. The products promise comfortable, flexible wear with a polished finish, lasting up to 12 hours. The formula blends seamlessly into the skin, blurring fine lines, pores, and texture, leaving a soft and precise, silky finish.Recommended Price: NIS 99-170.

BYNETA, the beauty and skincare brand of businesswoman, entrepreneur, and model Neta Alchemister, in collaboration with Israel's largest cosmetics group, Lilith Cosmetics, launches two new products: a nourishing facial serum for gradual self-tanning, allowing control over the intensity of the tan while nourishing the skin with enriching ingredients, and a richly moisturizing body cream for self-tanning. The body cream nourishes the skin, providing a breathtaking tan with a shimmering look reminiscent of a holiday glow.Recommended Price: NIS 149.