Liz Martinez unveils unforgettable bridal collection at New York Fashion Week

This year, Liz Martinez marks the beginning of her second decade as a bridal designer. In her first decade, she focused on building her brand, which started as a small business in Ramla and grew into an empire now featured in major cities worldwide, including the U.S. and Australia. She opens this new chapter with an unforgettable collection on the prestigious runway at New York Bridal Fashion Week, cementing her place as one of Israel's leading bridal designers.

"These are the most beautiful dresses I've ever made," Martinez says about the collection, and she’s not wrong. Her signature ability to balance contrasts is on full display—mixing softness with boldness, unapologetic transparency with a modest look, drama with clean elegance. Martinez’s attention to detail and love for coquettish, airy transparency is unmistakable.

On the runway, we witnessed a unique design featuring a single-shoulder gown adorned with glittering 3D floral appliques cascading down from the top and gradually fading as they reach the skirt's lower half, creating a magical, shimmering effect. Another standout piece was adorned with delicate, tiny flowers, like an artful masterpiece that merges seamlessly with sheer fabrics, wrapping the body in a distinctive way.

Martinez’s love for florals brings an innovative twist to her collection. Her dresses brim with 3D flowers or incorporate them subtly, peeking from a sexy, geometrically cut top or integrated into royal lace. She even transforms florals into corsetry, like one gown with a bodice crafted as an oversized, life-like rose.

Alongside the dramatic floral gowns, Martinez also showcases her appreciation for classic bridal styles. Her collection features minimalist, pure silk gowns, free of embellishments, allowing the silhouette itself to shine. These pieces show that elegance, femininity, and style can be achieved without excess.

One highlight was a gown with a deep neckline reminiscent of Jackie Kennedy’s style, exposing the sides of the upper body for a trendy yet elegant look. Liz Martinez continues to captivate and surprise with each new collection, reflecting her evolution as a designer and establishing a signature style that celebrates sophisticated, modern femininity.