L'Occitane unveils upgraded flagship store at Ramat Aviv Mall

The French cosmetics brand L'Occitane has reopened its upgraded store at Ramat Aviv Mall, investing NIS 600,000 in the renovation. Operating at the mall since 2008, the redesigned 45-square-meter store blends a Provence-inspired aesthetic with modern elements, aiming to create a unique shopping experience infused with fragrances, textures, and visuals aligned with the brand's heritage.

The updated design includes elegant arches that create a sense of spaciousness and flow, centered around an ancient olive tree. The rustic flooring combines tiles in various sizes for a distinctive look, while the neutral color palette enhances the connection to nature, establishing a serene and welcoming atmosphere. As part of the relaunch, the brand introduces a state-of-the-art facial analysis service developed in collaboration with international experts. This innovative service provides personalized consultations, utilizing advanced technology to assess skin type and needs.

Tsahi and Dina Uziel, owners of L'Occitane Israel, said, "We’re delighted to reveal the new design of our brand’s store at Ramat Aviv Mall. By combining traditional Provençal features with contemporary, modern lines, we help customers understand and connect with the true story behind our unique products."

Founded in France in 1976 by Olivier Baussan, L'Occitane is an international natural cosmetics and skincare company. The brand emphasizes natural ingredients sourced from France, particularly Provence, and upholds values of sustainability, ecology, and community contribution. Operating in Israel since 1996, L'Occitane currently has 12 stores across the country, an online shopping platform, and is available through the Wolt delivery app. Additionally, the company owns the award-winning L'Occitane Spa, recognized internationally.