New mattress, new campaign: Kibbutz Hashlosha Group's strategic investment

Kibbutz Hashlosha Group, which recently entered the sleep products market, is rolling out a wide-scale digital campaign to introduce its new line of viscoelastic mattresses under the Everest brand. These orthopedic mattresses, available in both single and double sizes, are being sold nationwide in leading supermarkets and retail chains.

The campaign, launched with an investment of approximately NIS 650,000, spans multiple digital platforms, including websites, point-of-sale locations, and collaborations with influencers and opinion leaders, with a focus on home design enthusiasts.

The campaign highlights the key features of the Everest mattresses:

• Advanced technology using visco foam.
• A unique cooling system for optimal temperature regulation.
• Easy-to-clean, washable materials.
• Memory foam that adapts to the sleeper's body, providing luxurious comfort throughout the night.
• A 10-year warranty for added peace of mind.

Kibbutz Hashlosha’s visco mattresses are inspired by American models, ensuring top-tier quality that meets all required standards, all while remaining affordable. To mark the launch, the company is making a significant investment in the digital campaign, estimated at around half a million shekels.

The viscoelastic mattress is designed to conform to the body, reducing pressure points during sleep, and providing proper support to help prevent back and neck pain. Additionally, the mattress promotes airflow, maintaining a comfortable sleeping temperature throughout the night. With a durable 25 cm thickness, it retains its shape over time, ensuring long-lasting comfort.