Online Shopping: These Industries have Suffered the Hardest Blow Since the War

Consumer demand in Israel has dropped by 5.4% since the outbreak of the Iron Sword War on October 7th, according to data from SHOPPINGIL, a joint venture between Google Israel and Yashir-Kart. This information was published today (Wednesday).

The data shows that online purchases have experienced a decline of about 6% since the war began. The sharpest decline was in the tourism sector, with a 67% decrease. Decreases were also seen in the fashion sector (12.3%) and the culture sector (10%). On the other hand, increases were recorded in the furniture sector (13.5%), communication equipment (45%), and pharmaceuticals (10%).

Furthermore, the data reveals that online commerce has increased fivefold in the past decade. The industries with the highest penetration rates were clothing, shoes, electrical products, vitamins, supplements, pharmaceuticals, and electronic communication and computing equipment. 77% of Israelis prefer to buy from Israeli websites.

The data also shows that over half of Israeli businesses operating online have no physical presence at all. In businesses under three years old, the number rises to 65%.