Perfect for the changing season: Talia Ovadia's dress is a style solution

One of the greatest gifts reality TV has given us is undoubtedly Talia Ovadia, who quickly became a favorite in gossip and fashion columns. Yesterday, she launched her first-ever pop-up store, marking a new chapter as a reality TV alum exploring the business side of beauty. Ovadia, the Big Brother champ and social media maven, is now the face of a haircare brand called Criniere, which is kicking off its journey with a weeklong pop-up at the Azrieli Ayalon Mall from October 27 to November 6, featuring a range of professional hair products tailored to Israeli hair types and local climate conditions.

Hundreds of Instagram followers and close friends joined to celebrate Talia's new business, including influencers like Liel Eli and, naturally, her partner, Shachaf Raz. Ovadia looked flawless, sporting a fall-ready, repeat-worthy look: a chocolate-brown strapless midi dress from GOVANA (priced at NIS 300), complete with an asymmetric, flowing hemline. The dress has long, flared sleeves that open dramatically, adding a touch of "wow." Made from lycra, it’s also available in black on GOVANA's online store. Although she skipped the option, the look could be styled up with a matching, thin scarf for a different aesthetic.

This isn’t the first time Ovadia has rocked a GOVANA outfit. She paired her dress with a pair of black patent leather shoes from Zara, a Spanish brand beloved by many for its trendy, scroll-worthy collections. The shoes featured a thick block heel attached to the front platform and closed with a pointed toe and a front buckle strap.

It also comes in black

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As for accessories, Ovadia kept it minimal, opting for delicate jewelry by AH Jewels, a brand she collaborated with to launch a collection just over six months ago. Her hair flowed in all its glory—a must for a haircare launch, especially when her long, rich brunette locks have become something of a signature. She finished the look with her iconic makeup style: a cat-eye eyeliner, precise contouring, and a warm nude palette for a refined, elegant touch.