Private booths and exclusive products: Cosmetics brand opens store

The international cosmetics and skincare brand IL MAKIAGE is launching its first concept store of its kind in Israel at the Ofer Ramat Aviv Mall. The new store, established with an investment of over NIS 1M, presents an innovative approach to luxury shopping experiences.

At the heart of the store is the customer experience, with an emphasis on privacy and comfort. The store includes private spaces inspired by fashion fitting rooms, allowing for personalized service and one-on-one or group makeup workshops with a team of professional makeup artists.

The innovative design of the store is inspired by the world of museums and combines the use of recycled and eco-friendly materials. For the first time in Israel, 3D printing technology has been integrated into the store's design. The makeup booths are designed with unique metal partitions cut using CNC technology, adorned with the brand's logo in makeup shades.

The store will offer a range of the brand's flagship products, including the best-selling foundation in the U.S., alongside exclusive limited edition collections. Additionally, an innovative interactive quiz station has been integrated into the store, allowing for precise foundation shade matching without the need for assistance from the makeup artists.