Quality, innovation, safety - Albar's new electric vehicle brands

The Finance Minister's decision to dramatically moderate the increase in purchase taxes on electric vehicles is encouraging car importers to introduce new electric models to Israel. Yesterday, Automotive Equipment and Albar groups did just that.

Automotive Equipment began importing the DEEPAL SO7 vehicle by CHANGAN. CHANGAN is the fourth-largest car manufacturer in China, founded 160 years ago and has been producing cars for over 60 years. In 2023, it produced approximately 2.5 million vehicles. The consumer price is NIS 200,000.

Automotive Equipment will open eight showrooms, with ten more set to open during 2025. Group Chairman Tzvi Neta stated: "We are excited to begin marketing CHANGAN vehicles and are confident that the Israeli consumer will appreciate the quality, innovation, and safety that the brand offers."

The Albar automotive group unveiled the AVATR electric vehicle brand, also produced by CHANGAN, in collaboration with HUAWEI. Albar also signed a partnership with one of the largest car battery manufacturers in China and the world.

Albar Group Chairman Or Elazra said: "This is another step by Albar to provide comprehensive solutions for the Israeli driver. AVATR is not just another electric car brand but one of the world's leading brands in the technological field, which has successfully created a unique product. Albar is one of the largest players in the automotive industry, with activity valued at NIS 30B, including franchises for Europcar, Memsi, Harley-Davidson, and Triumph."