Retro is the trend – even in refrigerators: Peerless launches a new line

The electronics and appliance retailer Olam Hakolnoa Vehahashmal has introduced Peerless' retro refrigerator series to Israel, starting at NIS 1,299. The series offers two models in various sizes, colors, and prices, blending authentic retro design with modern technology.

The first model, with a 210-liter capacity and a top freezer, is available in cream, pink, light blue, and red. Priced at NIS 1,299, it features a retro-style handle, nickel accents, quiet operation at just 41 decibels, two wide, durable glass shelves in the main compartment, and a special wire shelf designed for wine bottles.

The second model, with a 91-liter capacity, provides an elegant and practical storage solution for home offices and workspaces. This compact refrigerator boasts a stylish retro handle, decorative nickel accents, and advanced functionality, with ultra-quiet operation at only 41 decibels. Additional features include energy-saving LED lighting, adjustable legs, and a five-level thermostat.

Daniel Bar Sadeh, VP of Marketing at Olam Hakolnoa Vehahashmal, said:"We are proud to be the first to bring Peerless' unique refrigerator series to the Israeli market. Consumers will appreciate the charming retro design, high-quality materials, and advanced technology. This launch is part of our broader strategy to make home appliances more accessible while maintaining high standards of sustainability and quality. Recently, we expanded our product range to include home appliances, prompting our rebranding from 'Olam Hakolnoa' to 'Olam Hakolnoa Vehahashmal'."